Despite the fact that you might hear about SEO every day, it’s not something that’s easy to explain unless you’re an expert.
So, for starters: here’s the point. Search engine optimization is the process of making sure your website appears at or near the top of search engines like Google, Yahoo!, and Bing when people search for certain keywords related to your business.
Generally, this means that you want your website to appear on the first page of results when someone searches for a word or phrase that relates to what you do.
Why? Because studies have shown that people rarely click on links past the first page or so when they conduct a search online (and we’re talking 90%+ don’t go past page one).
Your goal with SEO is to get on page one—preferably in one of those top three slots, which get about 25% of all clicks—so as many people as possible can see your site and head over there to learn more about what you do.
It’s a long-term investment, not a short-term solution.
SEO can be cost-effective if you do it right.
SEO is an excellent way to build traffic and increase conversion rates at the same time
It’s true that SEO is a long-term investment. However, it will pay off in the end because it will help you get more customers and stay competitive.
As mentioned above, if your site ranks high on search engines like Google and Yahoo!, you will attract more visitors to your website. This means that you’ll have an increased chance of converting those visitors into paying customers.
If people are looking for your services or products online but don’t find them because your website isn’t optimized for search engines (SEO), then they might never visit your site again! Or even worse, they’ll go to another website where they can find what they’re looking for instead of yours!
- You can’t build credibility or trust without knowing how to build a brand voice.
- Your competitor may have the same products or services as you, but if they aren’t ranking higher in Google, then why would someone choose to do business with them?
- The more authority you build, the more people will be willing to pay more for your service or product—and that’s what it’s all about!
Your website is built on a foundation of trust. Consumers have to trust that when they ask for something, you’ll deliver what they want.
They have to trust that when they click on a link and arrive at your website, it’s going to help them find what they’re looking for.
They have to trust that if they buy from you, the product will arrive in good condition, without defects or cracks in the packaging. And so on and so forth.
In order to establish these kinds of connections with visitors and search engines alike, it’s important that your site is well-designed and easy to navigate—and not just aesthetically pleasing but also functional (for example easy navigation between pages).
This helps build consumer confidence as well as credibility with search engines—which leads us back around again: better rankings!
You can expect your SEO investment to pay off in a few ways:
- You’ll have more customers, and they’ll be more loyal. Because people are searching for you based on their needs, they’re more likely to keep coming back so long as you continue offering products or services that meet those needs. In addition to this, many companies that use SEO strategies find that the customers they attract are also less price-sensitive and more willing to spend money with them than new customers who were brought in through other means (like PPC advertising).
- It will lead directly to repeat customers. Because your brand is being ranked highly by search engines thanks to good placement on SERPs (search engine results pages), people will come across your page without having first been aware of its existence before looking for what they need right now! This is great news because once someone finds something useful on one website there’s a chance he/she’ll want access again even if another option exists nearby. If all goes according to these plans then both sides win: consumers save time looking around while sellers gain valuable insight about what makes them tick; together these two pieces create an efficient way for businesses online today but no longer tomorrow tomorrow tomorrow tomorrow tomorrow or ever again unless we change our mind about something else.”
In the end, SEO is a cost-effective marketing strategy because it can help you get more customers and make more money.
This is especially true if you have a long-term vision for your business, which most businesses do. If you want to grow your brand into something bigger than what it currently is, then investing time and money into SEO will help you achieve that goal faster.
It’s one way of positioning yourself as an authority figure in your industry—and once people see your site as an authority on whatever topic they’re looking for information on (whether it’s SEO or anything else), they’re more likely to trust that site when they need advice or information on any related topics.
If this sounds like what you want from your website, then start considering how much time and money will be needed over the next year or two.
You should also think about how much ROI each project can bring in by itself—and don’t forget about the long term! It’s easy enough for someone who doesn’t understand SEO well enough yet; consider hiring someone who does know what needs doing better than anyone else.
It’s not always easy to measure the long-term value of an SEO campaign, but if you choose your keywords carefully and target your content at users who are likely to buy from you then it can pay off in a big way.
SEO has many benefits beyond just ranking at the top of search results, including building trust with customers and providing credibility for your brand.
Investing in SEO is a wise investment that will help you succeed online over time.