A Guide to Digital Marketing for SaaS Brands

Creating a SaaS business isn’t easy.

The Saas industry is a highly competitive market and most companies face stiff competition from bigger players, who have the edge when it comes to marketing resources.

However, there are ways to level the playing field. Proper digital marketing is one way you can compete without having deep pockets.

Here are some expert tips to help you create an effective digital marketing strategy.

Website UX

UX is a term you’ve likely heard before, but what does it actually mean?

UX is the sum of all of your users’ interactions with your product. It’s the emotional connection they feel when interacting with your brand, and it’s what drives them to keep coming back for more—or abandon ship for something else.

A great user experience is essential for any business model to be successful and scalable; in fact, according to Gartner Inc., 80% of buying behavior comes down to emotion rather than logic.

So if you’re not fulfilling all parts of a customer’s journey from discovery through purchase (and beyond), then you’re leaving money on the table left and right as frustrated users leave for competitors who do provide this crucial service.

SEO and content marketing

SEO is a long-term strategy, but it’s crucial to your success.

SEO is one of the most important tools for getting traffic to your website—and a big part of what makes your content more visible in search engines like Google.

This means that if you want to grow as quickly as possible, you need to have an effective SEO strategy in place.

Paid ads

Search engine marketing, or SEM, is a form of internet advertising that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).

This can be done through generating additional traffic to your website as well as increasing awareness about your brand. It’s important to note that SEM includes both paid and organic channels.

Paid search advertising includes pay-per-click (PPC) campaigns where advertisers only pay for actual users who click on an ad.

These ads can appear anywhere that regular organic listings do – either at the top or sidebars of SERPs – but are highlighted with special graphics or text like “Sponsored” or “Ads related to this site” so they stand out from organic results.

The goal of PPC ads is usually lead generation: you want your readers/users to take some action after seeing them (whether it’s signing up for a free trial, downloading an ebook, etc.).

However, if you’re B2B company then your main goal might be brand awareness; in this case you’ll want people seeing multiple ads over time so they recognize who you are when they see one in real life!

Social media

Now that you’ve got the basics of digital marketing, let’s take a look at how to use social media to connect with customers.

  • Create an account on Facebook and Twitter.
  • Link your other online accounts (such as a blog or website) to these profiles so they can be found by anyone who searches for you online.
  • Use these platforms as another form of customer service. If someone has a question about your product or service, respond directly through social media rather than having them email you directly or call your company phone number (where they might be put on hold).

You should also use social media to promote both your content and brand:

Email marketing

Email marketing is a way to communicate with your customers, build a relationship with them, and drive traffic to your website.

Email marketing also allows you to get feedback from your customers. This can help you find out what they like about your product or service, as well as what they don’t like about it.

This type of communication is effective because it’s personalized—it’s coming directly from the company instead of being sent out via automated software.

Also, according to the Direct Marketing Association (DMA), emails are opened 85% of the time compared to social media posts which are only opened 18% of the time.

This means that if someone opens an email then they’re more likely than not going to read it!

In Summary

So there you have it, your handy guide to digital marketing for SaaS brands. It all sounds very impressive, but don’t let that put you off.

Start small by choosing one or two of the techniques above and really get to grips with them. Once you’re happy with your progress, then add another channel into the mix and continue working on them all until they become part of your daily routine. Remember: Digital marketing is a marathon, not a sprint!