Top 13 Strategies & Tools to Improve Mobile CRO (2022)
The way people use mobile devices has changed dramatically in the last 10 years.
This means that the tools and techniques you use to improve your site will have to change as well.
Here are my picks for the best strategies and tools to improve mobile CRO this year.
1. Pay attention to mobile design
Mobile design is important, but it’s also different from desktop or tablet design.
You can’t just take a website that worked on a computer and expect it to work well on a phone. Mobile design requires an entirely different approach than web or app development.
The same goes for television, wearable devices, and augmented reality—all have their own unique challenges when it comes to conversion optimization (CRO).
It’s up to you as the digital marketer to understand how people use different devices in order to make sure that your website stays relevant across all devices
Every company has its own unique products and services, so it’s helpful to think of content as the “secret sauce” that makes your business unique.
This is especially true for mobile CROs since you can’t just slap a responsive design on top of your desktop site and call it a day.
Content is king whether you’re talking about SEO or mobile CRO.
In fact, content has always been king when it comes to marketing in general—even if people don’t realize it yet!
The more relevant information you have about your customers, the better informed the decisions you’ll be able to make about what type of content should appear where on your website (and eventually how much money those pages will earn).
You’re probably familiar with click-to-call buttons, but do you know how they can be used to improve your mobile conversion rate?
Click-to-call buttons are a great way to convert mobile shoppers because they are available on most mobile devices and are easy to install.
Click-to-call buttons make it easy for consumers to reach out and contact your business instantly, which means that you can close more sales faster than ever before.
Popups are a major turnoff for mobile users.
They’re annoying and intrusive and can lead to a bad user experience.
In fact, they’re so disliked that Google has banned them from its search network.
According to Google, the average website visitor spends less than 50 seconds on a page.
With that in mind, it’s important to prioritize landing pages that are optimized for mobile devices.
- Keep it simple and straightforward. – Landing pages should be designed for a specific audience and purpose, including but not limited to:
- Mobile users who need immediate answers about products or services;
- Mobile users who have recently visited your site and have shown interest in what you have to offer;
- Potential leads of any kind (e.g., new customers as well as leads from third-party sites).
Personalized content and experiences can help your customers feel more comfortable with your brand and encourage them to engage further with your mobile app.
Personalization is a strategy that has always been important, but it’s even more critical now given the rise of mobile technology.
Personalization allows you to offer relevant information based on a user’s specific needs and preferences.
For example, if someone is looking for information about cars or restaurants in London and then travels there for vacation, her phone will remind her about those locations when she walks past them in real life; if another person receives an email from your company asking him to accept cookies before accessing a specific page, he’ll be prompted with messages from other brands too (such as ads) because that’s how cookies work–in exchange for tracking website usage data related directly back through cookie IDs instead of IP addresses which could potentially compromise privacy instead–so don’t worry too much about being tracked when visiting sites like Target or Amazon where this functionality exists).
Progressive forms are a more user-friendly way to collect data.
When people complete a progressive form on their phone, they can fill it out in stages as they go through the process of converting.
It’s much easier for mobile users to focus on one task at a time than it is for desktop users, so progressive forms are much more likely to be completed by mobile users than traditional forms are.
It’s easy to see why progressive forms would be better suited for mobile devices: you don’t want your customers sitting there staring at their phones while they waste time filling out your long 20-page signup form!
From a user’s perspective, the number one reason why they abandon a site is due to slow load times.
As such, it’s important that you optimize your site’s load speed so customers can access your content as fast as possible.
The first step in optimizing your mobile websites’ load speeds is to use a tool like Google PageSpeed Insights or GTMetrix to check the performance of individual pages on your website.
These tools will tell you what resources are slowing down each page and provide recommendations for how to fix the issue.
In addition to analyzing individual pages, you should also run some form of continuous monitoring solution (CMS) that checks on the overall health of your website and alerts you when there are issues preventing users from accessing it quickly.
This allows you to make changes proactively before any major issues occur instead of relying solely on user feedback after the fact (which may be too late).
- Ensure mobile page elements are easy to use.
- Ensure your mobile site is easy to navigate.
- Ensure your mobile site is easy to read.
- Ensure your mobile site is easy to understand.
- Ensure your mobile site is easy to find.
The web has become a global place.
We now live in a world where anyone can access your website from anywhere in the world.
That means you need to rank high for those local keywords, or else no one in your community will find you online.
Local SEO isn’t just about having a physical address on your site or changing it to something like “NYC” instead of “new york city”; it also involves optimizing pages for people searching within specific zip codes and neighborhoods—even down to street addresses.
- Make sure your site is responsive.
- Mobile-friendly design is important for your website, user experience, SEO, and business.
- Voice search is the natural next step in the evolution of search. It’s more convenient, less intrusive, and therefore more likely to be used by mobile users.
- Voice search is also more likely to be used by younger users (and so you should optimize your website accordingly).
13. Automated tools like heatmaps, A/B tests, and exit-intent popups can help you optimize your conversion rate on mobile devices
- Heatmaps: Heatmaps are a simple way to see what your visitors are doing on your website. They show you how customers interact with your site’s elements and help you understand how they view and navigate through the site, so that you can make changes accordingly.
- A/B tests: An A/B test lets you compare two versions of the same page to determine which one performs better for a specific target audience—or for all users, in some cases. This can be helpful when changing elements on a landing page or general homepage as it allows for quick data gathering without having to create separate sites for each variation.
- Exit-intent popups: Exit-intent popups are overlays that appear when someone is about to leave a page (for example, from the checkout area). These popups offer additional information related to what potential customers have been browsing on your site so far before they decide not only whether they want it but also where else they might find something similar elsewhere online…and at what price point!
In today’s technology-driven world, it is important that you are prepared for the future of CRO.
As mobile devices become more and more common, you will need to make sure that your website is optimized for these devices.
Optimizing your website can be done using automated tools like heatmaps, A/B tests, and exit-intent popups which are all great ways to increase your conversions. If you want to stay ahead of the curve when it comes to improving your mobile CRO strategy then implement some of these strategies today!