21 SEO Tips To Increase Ecommerce Sales

The ecommerce market has grown exponentially over the past few years.

This is partly due to the fact that digital devices are more popular than ever before, which makes it easier for shoppers to buy products online.

However, the ecommerce industry has also grown because there’s been a shift towards brands offering better customer experiences through their websites and apps.

The truth is that most shoppers aren’t looking for just any product; they want something that will make them feel good about themselves or solve a problem they have in life.

To do this successfully, you need an ecommerce website that offers great customer service, clear product descriptions and images, fast shipping options—and an overall user-friendly experience throughout their visit on your site (or app).

Know where you stand with your keyword research.

You can’t optimize and increase ecommerce sales on your site if you don’t know what keywords to optimize for.

Search engine optimization (SEO) is essentially the process of getting people to find your website when they search for a keyword in Google.

If you’re an ecommerce shop owner, this means that you want people who are interested in buying things from your store to be able to easily find their way there.

The more visitors who come through the door, the more money will come flowing in!

Optimize site speed.

You might have heard that page speed is important for your customers, but did you know it’s also important for your business as a whole?

The faster your website loads, the more visitors see it as an appealing place to spend time.

That means they’re more likely to stay on your site longer and engage with its content (and hopefully buy something from you).

The good news is that increasing page speed isn’t necessarily difficult or expensive—it just takes some simple steps like optimizing images and using browser caching techniques.

To help make this happen, we’ve compiled a list of 21 tips for speeding up your ecommerce store’s pages so that it can load in no time at all.

Consider a mobile-first design.

Mobile-first design is an approach to website creation that puts mobile users first.

So if you have a brick-and-mortar store, your customers may be using their phones to browse the products in your store.

If you’re thinking about starting an ecommerce business, it’s essential that you consider a mobile-first design for your website.

Doing so will ensure that your site is accessible to all users, including those who are on the go and might otherwise struggle with accessing content on a desktop or laptop device.

Make your store easy to navigate.

It’s tempting to have an elaborate navigation scheme, but it’s not worth the complexity.

You want your customers to find what they’re looking for with ease, so keep things simple and consistent.

Here are some key elements:

  • Use breadcrumbs if you have more than 3 levels of depth in your site’s navigation.
  • Keep all page links on one line unless they’re short or there are no other options (i.e., “Shop” is always above “Browse”).
  • Use a consistent color scheme across all pages of your site (and make sure that each page uses a different color for links).
  • Use a consistent font scheme across all pages of your site (and make sure that each page uses a different font for titles and headings).
  • Use a consistent logo scheme across all pages of your site (and make sure that each page includes only one logo).
  • Make sure every product has unique URL slug or product ID – this will help with SEO because it will allow Googlebot to crawl each individual product separately instead of crawling thousands or even millions of products at once!

Use internal links and CTAs.

While you’re driving traffic to your site, make sure that it’s not just one-way traffic.

You want people to stick around and explore the rest of your content. Use internal links and CTAs to drive them down those paths.

Make sure the links are relevant and add value for users; the same goes for CTAs.

Use a variety of different types of calls-to-action (CTA) that fit with your audience, including text links, buttons, images with text overlays (which we’ll get into in more detail soon), etc., so that users have multiple options available when they arrive on a page or click through from an ad source such as Google Ads or Facebook Ads.

Write quality, in-depth product descriptions.

The first step to writing compelling product descriptions is to identify the keywords that people search for when looking for your products.

There are many free tools available online, such as Google’s Keyword Planner and Moz’s Keyword Explorer, which can help you determine the best keywords to include in your SEO efforts.

You should also focus on long tail keywords (e.g., “black leather boots”) because these typically have lower competition but still receive searches from potential customers.

Once you know what terms to target, use them throughout the description of each individual product page—in the title tag and URL; in meta data; and as anchor text within links pointing back to pages about similar products or services (e-commerce sites often do this).

If possible, try using synonyms or related words instead of exact match equivalents so that more accurate search results will appear for users looking for related items in addition to those specifically requested by searchers who visit ecommerce sites like yours!

Feature customer reviews and testimonials.

If you don’t have customer reviews and testimonials, you should consider adding them. They are an absolute must for online stores.

But, if you already have them, then it’s important that they are genuine, visible, relevant and not too many or too few.

You also want to make sure your customers are actually writing reviews of your products rather than just leaving generic feedback or spamming the site with links to their own websites (which happens quite often).

Testimonials that mention specific features of a product can be especially effective at convincing potential customers about the quality of your products—but only if those features are mentioned in the testimonial!

For example: “I love how cute this purse looks on me! It fits my wallet perfectly” makes me think that this particular purse may be small enough to carry comfortably in my handbag—something I was worried about before reading this review.

Create and maintain an active blog.

One of the best ways to keep your customers engaged is by having a blog.

Your customers will be drawn to your website if it offers them useful, interesting, and relevant content.

Here are some tips for creating an active blog:

  • Think about how you want to position your brand in the marketplace and make sure that each post reflects the image of your business or organization.
  • Keep it consistent with your company’s voice – no matter who writes the posts, they should all sound like part of one big conversation with readers across different mediums (website/blog/social media).
  • Use keywords in titles, headlines and within body copy when possible so that search engines know what topics you’re talking about when they crawl through pages looking for fresh information worth ranking highly in SERPs (Search Engine Results Pages).

Have a solid social media presence.

Social media is a great way to build your brand and grow your business.

If you want to succeed in ecommerce, you need to use social media as part of your marketing strategy.

The first step is understanding how social media can help you grow your business.

Social media has the power to boost visibility (and sales) by increasing brand awareness and online presence.

You also get access to an audience who’s already interested in what you do — all you need to do is reach out and engage with them.

Provide ongoing personalization for visitors.

Personalized experience: You can provide a personalized experience through use of content.

For example, if someone has made one or more purchases before on your site, they might be interested in seeing products that are similar to those they have bought previously.

Using personalization services like these can help enhance the shopping experience for your visitors and encourage them to make another purchase.

Personalized content: If you want to increase sales by providing personalized content, it’s important to create an account with Google My Business (formerly Google Places) and connect it with your Ecommerce platform such as Shopify or Magento.

Then, once you have set up this connection between your store and Google My Business account, you can begin adding rich snippets from within Shopify or Magento which will then show up in search results when someone searches for related keywords that could be relevant to their business interests.

Personalized shopping experience: The way people shop online is changing rapidly so there’s no denying that we’re all looking for something different when we visit a retail site today than we did even just five years ago.

Personalized recommendations: This means recommending products based upon previous purchases made by visitors or other users who visited pages containing similar products during their visit.

Personalized service: When customers are having trouble finding what they need on-site (or via live chat), offer friendly suggestions instead of simply sending them away empty handed! This can go far in creating repeat business opportunities if done correctly!

Consider optimizing for voice search.

Today, voice search has become part of our daily lives. It’s the future of online shopping and commerce.

This trend is also referred to as “conversational commerce” because it implies that consumers can interact with brands in a more natural way than ever before by speaking to their devices instead of typing in search queries or reading content on screens.

While this may seem like a daunting prospect for ecommerce businesses who have invested heavily in optimizing their sites and sales funnels for keyword-based search engines like Google, it’s important to understand that there are significant benefits from optimizing your site for voice search too:

Be active in local SEO efforts.

Local SEO is a great way to attract customers who are looking for a local business.

It gives you the opportunity to rank on Google Maps and provide information about your business to potential customers.

Local businesses can get more traffic by using these simple steps:

  • Optimize your website for mobile devices.
  • Use geotargeting in Google Analytics, so you know where visitors are coming from and what keywords they use when searching online.
  • Optimizes titles and meta descriptions that can be found on search engine results pages (SERPs).

Provide multiple payment options at checkout.

For eCommerce businesses, getting the most out of a payment processor is crucial.

A good payment processor allows you to take multiple payments from customers in different currencies and through different types of payment methods.

For example, if your business accepts credit cards from US customers and PayPal from UK customers, then you’ll need two different processors: one for each country. You also need to make sure that there are no additional fees or restrictions associated with accepting each type of card (e.g., American Express).

The best way to avoid problems with different processors is by using a single company that provides all these services under one roof — they’ll have the necessary infrastructure and experience in handling transactions across the globe.

Put in place an effective pop-up strategy.

The best time to capture a new email address is when someone is looking at your site. This is why pop-ups are so effective!

Pop-ups can be used to provide more information about a product or service, ask for feedback on your page or offer a discount code.

Pop-ups should be relevant to the content on your page.

For example, if you have an article about winter wear then it makes sense to use a pop-up that offers coats and jackets rather than sunglasses and swimsuits.

If you have an ecommerce store then it would make sense to ask people if they want advice on finding clothes in their size rather than asking them what brand of glue sticks they use at school.

The best type of pop-up will depend on what kind of product(s) you sell and who your target audience might be but most importantly remember not all pop-up messages are created equal: some are just plain annoying while others actually engage customers in meaningful conversations!

Write Trustworthy Content

If you have a website, then you should be writing content.

Every page on your website should have some form of content on it.

Even if that page is just an “About Us” page, it needs to contain words—even if those words are just a description of your company and how long you’ve been in business.

Content also helps build trust with readers by providing information that they can use to make better decisions about buying from you versus going with one of your competitors who doesn’t provide this same level of information.

Think Globally, Act Locally

Local SEO is a must-do for almost any business. It ensures that you’re visible in your local area and increases the chances of people finding you in search engines. Here are some ways to achieve it:

Local listings: Make sure your business has at least one listing on Google’s My Business and Bing Places for Businesses directory, as well as other local directories such as Yelp, Foursquare, Citysearch and YP (formerly Yellow Pages).

If there isn’t an existing listing for your company on these platforms, create one. You can do this by searching for “[Keyword] + directory” on Google or using Moz Local to find nearby directories based on your location.

Visibility: When entering keywords related to the products you sell into Google Maps or other search engines like DuckDuckGo or Yahoo!

Search BOSS (Business Owners Search Service), make sure they appear under “nearby results” so users don’t miss them when looking up information about products within a certain distance from their location—and give them reason enough to visit once there!

If possible always include a link back to Amazon product pages through which shoppers can find out more info about those items directly from where they’re browsing.

This way we’re keeping things easy-to-access while still providing links back towards Amazon where applicable – helping both ourselves AND users who want more info before buying anything.”

Social Media Integration

Social media is a powerful tool for promoting your ecommerce business.

With over 2 billion active users, Facebook is the most popular social network in the world.

Twitter and Instagram are also growing quickly and have become essential platforms for marketers to connect with customers and promote their products.

If you’re not using social media to market your ecommerce store yet, it’s time to start!

We recommend integrating social media into your overall online marketing strategy so that you can reap all of its benefits:

  • Connecting with Customers
  • Promoting Products/Services
  • Engaging With Customers/Community

Use the Proper URLs

Having a URL structure that is easy to read and remember may seem like a small detail, but it can make a big difference.

If your URLs are cluttered or hard to parse, it’ll be harder for people to find what they’re looking for—and if your content has poor titles and meta descriptions, then the search engines won’t know what content is relevant either.

The best practice here is generally to use hyphens (-) instead of underscores (_), as hyphens are easier for humans and search engines alike (both are case-insensitive).

This makes sense when you consider how many people type URLs into their browsers: with capital letters before every word in the address bar (e.g., www-example-com/products/shoes).

A site with underscores between words will show up as “undefined” in search results since they don’t exist on Google’s indexing systems; using hyphens instead helps keep things consistent across all platforms when possible so that users can easily navigate between them without having trouble finding what they’re looking for at any given time!

Optimize Images for SEO

Include alt text. Alt text is the text that appears when an image can’t be loaded, such as in the case of broken links or when a user has turned off images on their phone.

It’s also used by screen readers to help visually impaired users navigate your website.

Alt text should clearly describe what’s happening in your photo and include keywords that you want to rank for.

You can optimize images by using the correct image size and format.

A large image will take longer to load than a smaller one, which could cause frustration for users who are impatiently waiting for it to load or slow down mobile browsing speeds on a slower network connection (i.e., EDGE).

Having too many large images on one page can also bog down performance because each file needs to be downloaded separately before loading onto the user’s screen–a process called “page weight”–and that requires more bandwidth from both you and them!

Include Reviews

Reviews are one of the most important pieces of content that you should be including on your website.

Reviews give potential customers a way to gain insight into how products work, what they’re like, and how they compare against similar products.

Reviews are one of the most trusted sources of information when it comes to making purchasing decisions.

You can see this by looking at review sites such as TripAdvisor and Yelp: they receive millions of visitors per month because people trust them as a source for unbiased reviews.

This means that if you want more people visiting your site and buying from you in general, then reviews will go a long way towards making that happen!

Do High-Quality Link Building

Link building is a long-term strategy. It’s not something you can do once, see results and then expect to maintain that level of traffic.

You need to keep building your links over time, which takes patience, consistency, and dedication.

In other words: it’s a lot of work!

But if you want your website to get more traffic (and thus increase sales), link building is an essential part of any SEO strategy and should be included in any plan for growing your business’ online presence.

Optimize your eCommerce website to boost sales with these tips and best practices

The first step to increasing your ecommerce sales is to optimize your website.

Your products are great, but they won’t sell themselves.

To get the most out of your ecommerce store, you need to make sure it’s optimized for search engines and customers alike.

Follow these best practices for creating a perfect eCommerce website:

  • Choose a good hosting provider that fits both your budget and needs
  • Ensure that you’re using a good domain name (ex: www.mystorename.com)
  • Use a good eCommerce platform like Magento or Shopify (there are many others too!)
  • Choose the right theme for your online store—it should be responsive so that it works well on any device! This means no clunky white backgrounds or giant banner ads at the top of every webpage! Make sure it also includes all SEO best practices like schema markup for categories and products as well as rich snippets when relevant content appears in search results (i.e., reviews). If possible use SSL/TLS encryption so as not only is data sent securely but also so users feel confident making purchases knowing their information isn’t being intercepted by third parties.”

Conclusion

That’s it!

That’s all you need to know about SEO.

We hope that you now have a better understanding of this important topic, and that your website will be more optimized for search engines as a result of our advice.

Should you have any questions or comments, we welcome them below.

More From Barrington Sutherland: Top Search Engine Misconceptions and The Best B2B Marketing Growth Hacking Strategies