Content marketing is all about creating and curating content that people want to consume.
It’s a great way to get brand awareness, generate leads and ultimately increase sales. But how do you know if it’s working?
If you’re like most business owners and marketers, your only measure of success is whether or not your content attracts views (and more importantly leads).
In this post we’ll explore 11 ways to improve your ROI when using content marketing as part of your overall marketing strategy.
In order to make sure that your content marketing efforts are generating ROI, it’s important that you invest your advertising budget in the most effective channels.
Paid advertising – This can be a great way to reach the right audience and generate leads.
Content that is likely to be shared – What do people want? Content that makes them laugh! For example, if you sell insurance, try creating funny videos about insurance policies.
Content that can be monetized – You might not be able to directly sell something from your blog but there are other ways of profiting from it (e.g., selling ads).
This can open up new opportunities for revenue generation in addition to driving sales for existing products or services offered by an organization through its website via banner advertisements placed on pages where visitors may click through once again leading back towards another page where those same banners appear yet again.
This cycle repeats itself over time until eventually someone clicks through one more time than before which results in an actual sale being made thanks entirely due towards paid advertisements showing up first place before anything else could happen – thus making these types of ads very effective when done correctly based on real data gathered beforehand.”
Having a process in place is one of the most important steps you can take to improve your content marketing ROI.
The process should be flexible enough to allow for changes and adaptations, but also specific enough to be measurable. Here are some tips for setting up an effective content marketing process:
Set goals for your campaign.
Know what you want to achieve with each piece of content, whether it’s getting more traffic or better engagement on social media platforms like Facebook and Twitter.
Once you have those goals, use them as benchmarks during the development phase so that all contributors know what they need to do in order to meet or exceed expectations.
Create checklists based on best practices (like those we’ve outlined here).
These checklists will help keep team members accountable while they work toward achieving those goals within their own areas of responsibility—and if there’s something missing from one area that could make another function better overall, then add it!
This way everyone stays focused on producing high-quality work together as well as ensuring that no step gets overlooked in terms of quality control measures like editing deadlines being met etcetera..
If you don’t know how to measure your content marketing ROI, then how can you determine if it’s working? The first step is to define success.
Your definition of success should be clear and measurable, something that can be quantified in some way.
For example, “10x more new subscribers” is a good goal because it’s specific and measurable—you know exactly how many new subscribers you need (or want).
Your definition of success should also align with your business goals and reflect the needs of your customers and team.
If you’re a B2B company, for example, it may make sense for one person’s definition of success to be completely different from another; one person may measure content marketing ROI by leads generated from certain types of content while another measures it by increased awareness among potential customers overall.
You can attract visitors by using social media, guest blogging, content syndication and infographics.
You can also use podcasts, videos and images.
Social bookmarking sites like Reddit or StumbleUpon are great ways to get people interested in what you’re doing as well.
All it takes is a little bit of research into these sites and their communities before you start promoting yourself there.
To boost traffic even further, email marketing works well for driving traffic back to your website or blog post after readers have read what you have written about them on those platforms where they may not be active members yet (like Facebook).
Finally search engine optimization (SEO) shouldn’t be overlooked when thinking about increasing the ROI of your content marketing strategy.
SEO helps people find out more information about topics related specifically towards what you do best at all times when they’re looking up things online – not just during normal business hours!
A big part of content marketing is keyword research. You want to target the right terms, knowing that they’re widely searched and relevant to your business.
Google Keyword Planner is a great tool for this sort of research. You can find out what people are searching for and how many searches those terms get each month, as well as their average cost-per-click (CPC).
This data can help you determine which keywords make sense for your business—and which ones may be too competitive or expensive to use in content marketing efforts.
Google Trends also gives some insight into how interested people are in a particular subject over time.
If there are spikes and valleys corresponding with certain news events, that’s an indication that there might be an opportunity for you to create valuable content around it—before someone else beats you to it!
As mentioned in previous sections of this guide, the goal of content marketing is to build trust with your audience and increase engagement.
In order for that to happen, you need to be writing compelling content that keeps people coming back for more. If your content is poorly written, or if it doesn’t provide value—for example, it’s not relevant to your audience or doesn’t offer any new information—you’re going to struggle with getting anyone interested in what you have to say.
The good news is that writing good content isn’t as complicated as some might make it out to be.
In fact, there are just a few things you need to keep in mind when creating new pieces:
- style (i.e., formal vs casual)
- editing (i.e., spelling/grammar)
Google Analytics is a free tool that can tell you where most of your website traffic is coming from, how many people visit a particular page on your site, and which pages are converting best.
This helps you focus on the content that actually brings in customers and gives you valuable information about where to focus your efforts in the future.
Google Analytics can also be used to track social media activity and email marketing campaigns—you just need to create goals for each campaign type in order for them to show up in GA. Here’s an article explaining how:
To measure and monitor performance at each stage of the customer journey, you can use Google Analytics to track website performance, Google Search Console to track keywords, social media monitoring tools to track social media activity, a heatmap tool to track website performance and video hosting platforms for video.
If you’re going to measure ROI, then you need to have a clear idea of what it is you want your content to achieve.
What’s the purpose of your content marketing?
What do you want it to do for your business?
How is this different from what other companies are doing?
The first step in setting realistic goals is defining them—and not just any kind of goal will do.
To set successful objectives, you need relevant metrics that pertain specifically to your business, and these metrics should be measurable with hard data (e.g., 10% increase).
To ensure that your content marketing goals are achievable, start small and build on successes as they happen by adding more ambitious goals over time as needed.
Setting lofty targets too soon may lead to disappointment later on when things don’t go according to plan—and nobody likes feeling let down!
Doing this will help you to understand what your users want, and what resonates with them.
This is key, because knowing that you have to change tack is one thing; actually doing it is another.
This can be difficult for many marketers to do if they’ve been working on a campaign for weeks or months at a time.
However, it’s important to remember that there are no set rules when it comes to content marketing: if something isn’t working as well as you hoped, try something new!
Content marketing can be a great way to get ROI, but only if you do it correctly. Here are our top tips for getting a return on your investment:
Know where to invest your budget
Content marketing is all about creating and distributing high-quality content.
You need to know where your audience spends their time online, and then invest in the platforms that reach them there.
For example, Facebook Ads is one of the most popular ways to target people with ads on Facebook, while Search Engine Optimisation (SEO) can help bring more traffic from search engines like Google or Bing.
Have a process.
Once you’ve identified where best to spend your budget, set up an editorial calendar with planned content topics so as not to waste money posting articles without purpose or value for your business goals and objectives.
If possible use tools like HubSpot’s software platform which will automate this process for you!
Decide what success looks like.
Finally once everything else is working properly decide what success looks like for each campaign so that whenever anything changes along the way we’ll know whether we’re doing well or not just by checking those key metrics rather than trying guesswork alone.”
Remember, it’s all about keeping your audience engaged and converting them into customers.
That can mean taking on board new skills like video content creation or making sure that you understand the importance of SEO.
It also means remembering that people don’t care how much effort something took to create—they just want it to be useful!
By using these tips as a starting point, you will be well on your way to a successful content marketing strategy that boosts ROI while also improving customer experience