B2B blogging is a great way to build your website’s authority, drive traffic, and generate leads.
In fact, you can use your blog as an integrated part of your marketing strategy if you write about topics that are relevant to your business niche.
In this post, I’ll share some ideas for B2B blog posts that have been successful for other companies in similar industries or verticals:
One of the easiest ways to start a blog post is by answering a question.
Use the question as the headline for your post, and then answer it in detail. This way, you can target your audience directly with a clear title and description.
Create a list of answers to questions that have been asked frequently by readers, prospects or customers over time—for example: “How Can I Grow My Business?” or “What’s New in Content Marketing?” This type of archive page can be updated regularly with new information as needed to keep them fresh and relevant for visitors.
Create a list of questions that people commonly ask about topics related to yours–for example: “What Should I Include In My Social Media Strategy?” or “What Does Customer Lifetime Value Mean?”. This will help readers find answers quickly without needing to search elsewhere on Google or social media platforms like Twitter/Facebook/LinkedIn etcetera (good news if they’re already familiar with these platforms).
Talk About an Employee
It’s easy to forget that many of your customers are people, too. In fact, they can be great storytellers!
One way to engage with your audience is by talking about one of your own employees.
You could highlight an employee who has demonstrated your company’s values or who is an expert in their field (and thus has something interesting to say).
Or you could write about an employee with a unique perspective on a topic — maybe they come from another country or have faced challenges in the workplace because of their home situation?
If you want to go the extra mile, reach out ahead of time and ask if someone would be willing to be interviewed for one of these posts so that it feels more personal for readers than if you just wrote about yourself.
Everyone loves a good story, and it doesn’t get more interesting than one that tells your business story.
Start with how you came to be in business, then share your experience and expertise, then move on to your goals for the future.
You can also tell readers about your company culture if they want to know more about what type of workplace they would be joining by working with you!
And don’t forget about some history lessons! Share stories from the past that showcase how far you’ve come as a company and where you believe this next chapter will take them too.
Want to draw attention to your event? Highlight it with a blog post! You can do this by showcasing photos and videos, or even including a short video clip from the event itself.
You can also use a blog post to promote an upcoming event, or one that has already happened.
If you have some extra photos or videos from the past few months, use them to craft together an interesting recap of what went down at your event.
Expert knowledge is a great way to add value to your blog and help readers see that you are an expert in your field.
You can share both your own expertise and that of others, depending on the subject matter of your blog.
Expert knowledge can appear as an opinion or fact, but it typically involves presenting a new concept or way of doing something.
As a B2B business, you know how important it is to have a strong network of suppliers and partners.
They help you build your brand, give you access to new opportunities, and provide value for your customers.
But talking about the benefits of your suppliers and partners can be tricky.
You don’t want to come off as too promotional or generic in what you say, but at the same time, it’s hard not to sound like an infomercial when writing about something that’s so important to your company!
The idea of a review may seem simple enough, but they’re a pretty powerful tool.
Reviews can help you get your content in front of more people and add value to what you’ve already written by giving practical advice or tips that your audience might find useful.
Not only that, but reviews offer a way for you to build trust with your audience–the process of reviewing something is inherently trustworthy because it requires an expert opinion on the subject matter at hand.
Finally, reviews are also great for building credibility: if you write about products or services in depth and then recommend them or criticize them based on your own experience, you’ll be gaining trust from potential readers who want to know what other experts think about these things as well!
Interviewing an industry leader can be a great way to provide value to your readers and build relationships with other industry leaders.
Ask them questions about their career path, what they’ve learned along the way, and how they became successful.
These types of interviews are also a great way to build your personal brand—people will recognize that you’re not afraid to ask tough questions in order to get answers!
This is especially useful if you want people to like me (your audience) talking about you on social media after reading this post.
Giving tips and advice can be a great way to help your audience.
It’s also a great way to engage with them, as well as solve problems for them and teach them new skills.
A good way to start a blog post is to compare and contrast two or more things. You can compare and contrast ideas, products, or services. For example:
- Compare the pros and cons of two different technologies for data backup.
- Contrast a sales process that starts with a phone call and one that starts with an email.
You can also compare and contrast the same thing across different industries, like this:
- Compare what it takes for companies in different industries to get new employees up-to-speed on their technologies so they can hit the ground running when they start working at the company.
Running a survey is a great way to gather data. You can use this information to learn more about your audience, improve your business, or improve the marketing and design of your website.
There are tons of different types of surveys available—from basic polling questions to in-depth questionnaires.
The goal is simply to ask people questions that are relevant and interesting for them, so that they’ll be more likely to answer them honestly.
You can even use real-time chat with live operators who can answer questions while they’re taking the poll!
Once you’ve collected the data from all these surveys, it’s time for analysis! For most businesses (or companies), there’s no point in running an online survey if you don’t collect and analyze the results afterward.
When analyzing results from an online poll or survey like this one below by asking “Is Your Company Ready To Launch Its Own Podcast?”, ask yourself what type(s) of answers would help inform decisions around launching podcasts within the company?
What else do B2B firms need besides podcasts?
Curate content from other sources. You can curate content from your own blog, third-party blogs, industry publications, social media outlets and more. For example:
Curation is a great way to share news of your company’s latest developments with a broader audience.
If you have news about a new product launch or an important partnership with another business, this information can be shared in a variety of ways including in blog posts and on social media channels.
If you have published an article on your website that includes useful advice for readers interested in the subject matter covered by that article (for example if it was written about how to increase productivity), then consider sharing this offline too by sending it out as an email newsletter or mailing list postcard (these are referred to as “snail mail” because they were delivered via postal mail).
This will ensure that anyone who might benefit from reading the information contained therein receives it without having any barriers preventing them from accessing it (i.e., not being connected online).
Remember though: when using snail mail formats like postcards or brochures make sure these aren’t just printed copies but rather something more visually appealing like infographics which make sharing content easier via word-of-mouth recommendations!
Commenting on current events in your industry is a great way to get your audience talking.
When you’re writing a blog post that comments on current events, be sure to do it in a way that’s relevant to your business.
In other words, don’t say something just because it’s topical right now—it needs to tie back into what you’re doing and what you stand for as an organization or brand.
For example, if someone were commenting about the recent presidential election fever that gripped the nation this year and how it impacted sales at their company (which sells pens), they might say something like: “We saw sales spike after the election because everyone wanted our best-selling ‘democracy’ pen.”
Case studies are a great way to show off your best work.
They allow you to share what other people have done, and how they solved their problem using your product or service.
This can be a really effective way to showcase your value proposition, as well as give potential customers an idea of how they could use your offering in their own business.
Blogging for B2B is dedicated to specific topics that appeal to your audience in your business niche
B2B blogs are more focused on specific topics that appeal to your audience in your business niche.
The main difference between B2C and B2B blogs is that a B2C blog is more likely to focus on how-to content, which can be helpful for both customers and sellers alike.
A good example of this would be a travel blog that focuses on places they’ve been or want to go, sharing tips as well as photos and videos of the experience.
On the other hand, a B2B blog focuses on industry news or product news that appeals directly to buyers at companies (rather than end users), such as new products being released into the market or changes in regulation affecting supply chains.
B2B blog posts are a great way to build your credibility, reach out to new clients and customers, and strengthen relationships with existing ones.
We hope that these ideas have given you some inspiration for your own blogs!
More From Barrington Sutherland: How to Expand Your B2B Company into Global Markets and 5 Awesome B2B Websites For Your Inspiration