15 Best Questions to Ask Before Hiring an SEO Company
When you’re looking for an SEO company to help grow your business, you want to make sure they have a solid track record and expertise.
Here are 15 questions you should ask them before choosing one:
If a company has been in business for more than a year, it’s likely they’ve mastered their craft and have the experience to back it up.
The longer a company has been in business, the more likely they are to be successful at what they do.
If the company you’re talking to is not that old, ask about how long each member of their team has been with them.
If most of their employees have been working for under two years and there isn’t much turnover on their staff, this could be an indication that there is something wrong with their culture or management style.
The best way to learn about SEO is to become a certified practitioner.
There are several certifications that you can choose from, but the most important thing is to find one from a credible source like Google or Moz.
Another way to show off your expertise is membership in one of these organizations:
- The Search Engine Marketing Professional Organization (SEMPO)
- The Direct Marketing Association (DMA)
- National Association of Realtors (NAR)
If your SEO company is taking on multiple clients in the same industry, it may be too busy to give you the attention or results you deserve.
If your SEO company is building a reputation and isn’t looking to expand yet, they might be able to work with you while still maintaining their current client load.
You’ll want to make sure that the people working on your project are experienced—search engine optimization is a complicated process that requires expertise in many different areas.
This means that if one person is handling both sales and technical aspects of your account (they might call themselves an “SEO specialist,” for example), there’s a good chance they’re not up-to-date on trends and changes within the industry.
On top of this, if someone doesn’t have adequate experience as either sales or technical staff members, then they’re unlikely to build strong relationships with other professionals within their niche—which could mean fewer leads coming into the business overall.
While it’s important to understand the company’s communication style, it’s also important to understand how your preferred mode of communication fits in.
If you’re not a fan of talking on the phone but want someone who can talk with you at length about your website traffic and ranking, you may want to ask about their preferences for communications.
If you’d rather get updates via email or social media and don’t need regular meetings, this could be just what the doctor ordered for your business.
If a monthly face-to-face meeting sounds like something that would benefit you, then make sure that’s something they provide as part of their services.
- How will your plan help me accomplish my goals?
- What is your plan of action, and how will it help me accomplish my goals?
When you’re looking to hire an SEO agency, this is a question you should have a prepared answer for.
You need to understand the steps of their process so that you can evaluate whether or not they’re going to be able to deliver on what they promise.
If they don’t have a good answer besides “it’s complicated,” move on to another company.
It’s also important not just to ask about their process but also about your goals for hiring an SEO company in the first place.
This way, you’ll know if there are any potential conflicts between what they offer and what you want out of working with them (for example: if their service includes monthly reporting or regular check-ins with clients).
When you ask the question, “What areas of SEO do you specialize in?”, you’re looking for insight into how well your prospective SEO consultant understands the nuances of SEO.
This is important because as with any field, there are a variety of specialties within SEO.
Just because someone says they are an expert in website optimization doesn’t mean they understand everything about keyword research or link building.
So when asking this question make sure to specify which part(s) of the process you need help with and see if their answer matches up with what you need.
The last thing you want is to be surprised by a bill you didn’t expect or an unexpected charge.
Before signing any contracts, it’s important to ask questions about fee structures and billing methods.
- What is your pricing and fee structure? How much does it cost for the service? How much will it cost per month? What happens if I don’t pay on time or if I cancel my contract early?
- How do you bill your clients? You should find out whether they’ll invoice you directly (which means they can take extra money out of each of your invoices) or charge your credit card directly each month (which means they won’t be able to take additional money from any invoices).
Your contract should be in writing, and it should be signed by both parties.
A long-term contract is preferable to short-term contracts because they can provide a greater level of assurance that your SEO company will continue to perform as expected.
Contracts should also include an agreement on how often the SEO company will provide you with information about progress made on your website’s optimization efforts, such as reports about individual pages’ rankings or traffic changes over time.
Your contract should also have a section detailing what happens if something goes wrong. For example:
What happens if my website doesn’t rank higher? Or if the quality of my content declines?
When hiring an SEO company, you should ask about the terms of working with them.
While these questions might seem basic, it’s important that you know how long your contract lasts, what is included in and excluded from each contract, how often you will be billed, and what happens if either party wants to cancel or change the contract.
If they don’t have a standard contract template that they use for all clients then they should at least provide answers to all of these questions so that you can see if their process matches up with yours.
Outsourcing, as in hiring a team of experts from other companies, is a good idea if your company is too small to have the required manpower on staff. But subcontractors can be great too!
If you choose to go with both outsourcing and subcontracting, you’ll get the best of both worlds.
If one doesn’t work out, you can use the other—or maybe even both!
If you decide not to outsource or use sub-contractors at all, then you’re missing out on some great opportunities.
This decision could negatively impact your SEO campaign and overall business performance.
This is a great question to ask and one that you should definitely make sure you receive answers to.
It’s important to get a feel for how they work with their clients, and what type of results they have been able to achieve with other businesses like yours.
You can use this information when making your decision on whether or not you want to hire them as well as what questions you might need to be answered during the hiring process.
It’s easy enough to find references; just look through their website or any other marketing materials they may provide (like case studies).
If those don’t exist, try contacting previous clients directly through their contact page or email address listed on their website.”
You want to work with a company that’s going to be able to measure success and report back on how your campaign is doing.
It’s important for you as a client to know if your SEO campaign is actually working or not.
When an SEO agency can provide you with reports on things like rankings, traffic, leads generated and even website conversions (if applicable), then that shows they have a good handle on what’s going on behind the scenes of their campaigns.
You should get these reports at least once per month so that you know where things stand with your website’s performance and progress.
The other important thing here is that these should all be easy-to-read reports so they don’t just look like gibberish when presented back to clients who aren’t technically savvy enough to understand them right away.
It’s important to know where your links are coming from because this information can help you optimize the most effective ones while making it easier to identify and remove spammy ones.
You can track your links using Google Search Console, Ahrefs (which has a free trial), Majestic SEO, or Moz Pro.
If you’re looking for an SEO company that guarantees results, then put on your seatbelt and prepare to get some great information from this section.
After all, the key to any business is to be able to measure results.
If you can’t measure it, you can’t manage it. If you can’t manage it, you can’t improve it. And if you can’t improve it…well then what’s the point of doing anything at all?
You might as well go home early with a sick day excuse and watch Netflix all day long with your coworkers (our favorite activity).
So before we start talking about guarantees – and there are many! – let’s take a step back first:
SEO is only a part of your overall marketing strategy, and it can’t do everything.
It’s also a long-term strategy that takes time to see results. If you’re looking for instant gratification, SEO isn’t the right choice for you.
However, if you want to add more organic traffic to your website and build authority in your field (which will lead to higher conversion rates), then it’s worth investing the time and money into an effective SEO campaign.
Some companies try to use SEO as their only form of marketing because they think it’s cheaper than paid advertising or other forms of promotion; however, this is usually not true because these companies don’t understand how much work goes into successful SEO campaigns.
They try using shady tactics that may work in the short term but eventually lead them down a path full of penalties from Google algorithms changes or even worse: getting blacklisted by search engines altogether!
If you want to hire the best SEO company, then you need to ask them these 15 questions before signing a contract.
These questions will help you determine if they are capable of getting your company’s website ranked well in Google so that it can get more traffic from search engines like Bing and Yahoo!