The way we shop is changing, and it’s not just Amazon that’s driving these trends.
From the rise of direct-to-consumer brands to the growth of subscription models, there are many factors that will change how you do business in the next five years.
Voice search is becoming more popular and accurate, and voice assistants are advancing in the same ways.
In 2020, your customers will be asking their devices to perform more complex tasks than ever before—and if you want to stay competitive in 2022, you’ll need to make sure your business can handle these requests seamlessly.
Chatbots are a great way to interact with customers.
They can help customers find products and answer questions they may have about them, as well as provide information about products that might be helpful in making a purchasing decision.
Chatbots are also good at helping customers make purchases (by pulling up the right item or saving their credit card info), and they can even help customers get in touch with customer service if they need more information or want to return an item.
Of course, there are some drawbacks of using chatbots—they only work when you’re connected to the internet (and remember that most of your potential customers aren’t always online), so sometimes it’s better just to pick up the phone instead!
But overall this is definitely one trend worth keeping on your radar for the next year or two
Live shopping experiences are interactive and allow customers to engage with brands in real-time.
They can be done on social media or in-store via chatbots or voice assistants, like Facebook Messenger Bots and Amazon’s Alexa software.
For example, Sephora uses a chatbot to answer questions about their products as well as accept orders for delivery through online grocery stores like Instacart.
Users can also purchase items with the help of Siri on their iPhone X device without ever entering an app or web browser by simply asking “Hey Siri” followed by the name of the product they want to buy from Sephora’s website (you’ll need an account).
Social media is the most popular way for customers to interact with brands, and for good reason: it’s a great place to get customer feedback, questions answered, complaints addressed, and compliments.
Social media allows you to engage in real-time conversations with your customers and build trust by having a consistent presence.
In-store technologies are changing the way we shop. You can now use a smart mirror to try on clothes, speak with a store assistant through your phone via augmented reality (AR), and 3D print your own products.
In addition to all of that awesomeness, there are also some other tech trends you should know about:
- Smart shelves, which are equipped with NFC chips or RFID tags that let customers scan items as they shop. With this technology, you’ll be able to check out without ever having to wait in line at customer service! Or perhaps you just want to pay by waving your phone in front of the shelf tag? Don’t worry—it’s all possible here at [insert store name here].
- New display options like QR codes and beacons will help drive sales by enabling more engagement through interactive ads throughout the store environment.
One of the most important aspects of an ecommerce business is creating a great customer experience. This means making sure that your customers are finding the right products to buy at any given point in their journey.
AI can help you do this by suggesting products based on what they’ve purchased or searched for before, as well as by using data from other shoppers with similar tastes to find out what they like and dislike.
The power of machine learning makes it possible to personalize these recommendations further, like showing people exactly what they’re looking for when they visit your website or store front, which increases conversion rates and sales volume.
Mobile commerce is growing. It’s expected to keep growing. In fact, it’s changing the way we shop, think about shopping and buy products.
Mobile commerce is driving up ecommerce sales by making it more convenient and easier than ever before to find what you want and buy it on your phone or tablet—and that means you should be thinking about how mobile fits into your strategy right now.
Over the last few years, ecommerce has been rapidly growing and changing. The future of retail is omnichannel.
In other words, customers can buy online or in-store—and increasingly they’re doing both.
For example, it’s not uncommon for a customer to visit a store to check out a product and then purchase it online later (or vice versa).
As we move forward into 2022 and beyond, this trend will become even more prominent and important for retailers who want to stay competitive.
The good news is that many companies are already well on their way towards offering omni-channel experiences by integrating mobile apps with their websites and physical stores; making it easy for customers to find products across multiple channels; creating seamless payment options; enabling omnichannel delivery options; etcetera ad nauseum…
We’re seeing social media more and more as a place where people can discover and share products. But how can you make it work for your business?
- Consider using hashtags in your social posts to help customers discover you.
- Use influencers in your posts to reach a wider audience.
- Ask customers to share their opinions on social media with the hashtag #yourbrandISgreat or whatever fits into your branding strategy (e.g., #myproductisgreat).
Augmented reality (AR) is the process of adding digital information to the real world.
It’s a form of interactive content that adds value to your customers’ shopping experience, such as how-to videos, product demonstrations or visualizations.
By 2020, ecommerce sales are expected to reach $4 trillion globally thanks in part to AR technology.
Given that most online shoppers use their smartphones as soon as they get home from work and on weekends, having AR available could be a big asset for your business if you want to keep up with competition and stay ahead of trends.
Virtual and augmented reality are becoming more popular.
VR offers a way to create immersive experiences that engage your customers.
It’s being used in many industries, including retail, healthcare, and education.
AR allows you to bring digital content into the real world by placing virtual objects on top of physical objects or adding new elements to them (think Pokémon Go!).
With either technology, you can use it to help train employees or create new consumer experiences—for example, by creating virtual tours of homes before they’re built or visualizing how furniture will look in a room before it’s purchased.
5G will make consumer technology faster and better than ever. With 5G, you’ll be able to do more with your mobile device than ever before.
A new level of mobile experiences will emerge as we move from 4G to 5G connectivity—and it’s going to happen very soon!
5G will enable a whole new level of mobile experiences that are faster, better, and more reliable than ever before.
You’ll be able to connect with friends in real-time video chats without any lag or buffering delays; stream 8K video without buffering; download a full HD movie in just 10 seconds; and much more.
The topic of sustainability is a growing trend in ecommerce.
It’s not just about the environment; it’s also about being socially and economically responsible, and even responsible for the future of the planet.
Many brands are making efforts to be more sustainable, whether through reducing their packaging materials or by incorporating their supply chain into their business model.
In fact, we’ve seen several brands take steps towards sustainability by eliminating plastic packaging entirely—going completely zero waste!
This kind of move has been so successful that some retailers have now started selling these zero-waste products exclusively at their stores (and online).
Online shopping is on the rise, and brands that sell directly to the consumer are gaining popularity.
These brands are more transparent about their manufacturing process and how they source materials, which translates into greater trust with consumers.
They also tend to be environmentally friendly and socially conscious.
And in many cases, they’re inclusive—for example, you may find products for people with disabilities or women of color who’ve been historically underrepresented in fashion.
Influencer marketing is a booming industry. In fact, it’s estimated to be worth $1 trillion by 2020.
Influencers are becoming more professional and diverse.
Influencers are moving from hobbyists to full-time business people, who often require a team of people around them to help manage their accounts and content creation schedules.
The rise of social media has also made it easier than ever for influencers to reach out to brands they want to collaborate with or sell products on their platform.
The transparency of influencers makes them accessible for brands looking for authentic partnerships that resonate with consumers instead of just selling ads.
Social media has given many people the opportunity to become famous overnight—and you might even know someone who has built an impressive Instagram following or YouTube channel while working another job during the day!
You can now find an affordable expert in almost any niche category across any platform–so why not use them?
Subscription models are growing in popularity, and for good reason. Subscriptions are great for businesses because they provide a predictable revenue stream that allows you to plan ahead and invest in your product or service with confidence.
It’s also a win-win situation for consumers: they get access to goods and services they may have otherwise been priced out of, and the ecommerce business can grow its customer base while maintaining steady revenues.
A subscription model is also good news for the environment because it means less waste from products bought on impulse (and later discarded), as well as greater efficiency in terms of how resources are used during production cycles.
Overall, this translates into positive outcomes for our planet—which we all want!
B2B ecommerce refers to the buying and selling of goods, services and data between businesses.
As you might have guessed, B2B ecommerce is a subset of the larger category known as B2B (business-to-business), which accounts for almost $10 trillion in annual global sales.
Benefits and Challenges of Business-to-Business Ecommerce
One major advantage of B2B ecommerce is that it allows companies to reach their target audience directly through specific channels like email marketing campaigns, social media ads or direct mail promotions.
This makes it easier to reach customers that are more likely interested in your product or service than they would be if they were browsing retail sites like Amazon or Walmart instead—and you don’t have to worry about competing against other sellers either!
Another great benefit is that if you’re running out of inventory or need some new equipment before starting an important project then there’s no need for an office visit because everything can be done online without leaving home!
Finally there’s no need for employees so not only does this save money but also reduces overhead costs such as insurance premiums etcetera meaning there’s more cash left over at end-of-year accounting time 🙂
Consumers are more aware of their privacy, and they’re paying attention to what companies do with their data.
They want to know how their data is being used and if it’s being collected.
In fact, according to a recent survey conducted by IBM, 81% of consumers are concerned about how companies collect and use their personal information.
The rise in consumer awareness has led many retailers to make some changes in how they handle customer data.
Here are some ways retailers can meet the needs of today’s informed customers:
- Provide clear transparency about what types of information you collect from customers, why you need each type of information, who has access to that information (such as third-party vendors), when you share customer data with third parties or sell it for advertising purposes—and let customers opt out at any time.*
- Make sure that all security measures are up-to-date so no unauthorized parties have access.*
- Have clear guidelines on how long this sensitive information will be stored.*
- Allow customers easy access via a dedicated account page where they can view their own profile or make changes/corrections as needed; also provide an easy way for users who no longer wish to use a service or have previously opted out of receiving advertisements by checking off a box once again if desired after deleting all personal info first if applicable — Meaningful consent should always be sought prior before any action takes place (consent isn’t always necessary but if possible try not too).
The importance of fast delivery is obvious. Customers want their products as soon as possible, and they’re willing to pay extra for it.
But new technologies have made this process even faster and more efficient than ever before.
Here are some ways that tech innovation has changed the game:
- Drones can deliver products within hours instead of days.
- Robots can carry items up stairs, through crowded streets, and into your home without being seen by humans or other animals (sorry about your cat).
- Autonomous vehicles like cars or trucks can park themselves outside your house so you don’t have to go anywhere near them if you don’t want to—and if they get in an accident, nobody gets hurt!
- 3D printing means you’ll never have to wait for anything again—just use your printer at home! We’d recommend using plastic instead of metal though; metal takes longer because it has more atoms per molecule than plastics do…not sure why but it seemed important when we wrote this sentence lololololol
You’re no longer alone in the world of ecommerce. With more and more people selling products on the internet, it’s becoming increasingly difficult to stand out.
You need to make sure that your marketing strategy reaches customers in order to get them interested in what you have to offer.
In 2022, expect advertising competition to increase due to:
- More advertising options: Google Ads are now available globally, which means that anyone can start an ecommerce business with just a laptop and an internet connection. This opens up more avenues for companies looking for additional revenue streams – whether it’s through social media posts or sponsored ads on YouTube videos!
- More tools for measuring success: In addition to Google Analytics’ free analytics suite (which provides great insight into how shoppers interact with your website), there are also paid solutions like Shopify Insights which provide even deeper insights into customer behavior patterns and spending habits (e.g., what types of products they’re interested in most).
The CX conversation is definitely picking up steam, and for good reason. The way in which you treat your customers has a direct impact on their willingness to advocate for your brand. And if you don’t have advocates, it’s hard to grow your business.
The rise of CX as a business imperative is also leading to an increase in conversations around customer experience metrics (via tools like Net Promoter Score).
This means that we can expect more marketers to be focused on conversion rate optimization (CRO) than ever before in 2022—and rightly so! After all, CRO increases the likelihood that someone who visits your website will make a purchase.
Voice search and voice assistants. Voice technology is an undeniable force in retail, with smart speakers such as Amazon’s Alexa and Google Home leading the way.
Last year, we saw a 25% increase in product searches performed using voice, indicating that shoppers are increasingly comfortable reaching for their devices to find what they need without having to type out anything. It’s not just about finding products online—voice assistants can also help you navigate stores and make purchases directly from your device.
Chatbots. Chatbots are another technology that has exploded over the last few years: according to Forrester Research, 71% of companies currently use chatbots or plan on doing so by 2022; meanwhile, Shopify predicts that half of all ecommerce sites will have them by 2020 (and already 30% do).
You might not think of them as something new or groundbreaking—after all, aren’t all websites chatboxes?
But it turns out there’s still plenty we don’t know about chatbots: how many people actually engage with them?
How much time do they spend interacting with these virtual agents?
What content do they share back into social media streams?
How can brands keep bots fresh over time so they don’t lose interest?
With so many questions unanswered at this point in time, it makes sense why no one wants to miss out on this particular trend!
We’ve talked about many different trends that have shaped ecommerce in recent years, but there are still so many more to come!
We can expect to see new technologies like mobile payments and VR/AR become more mainstream over time.
Social commerce will continue to grow as well with platforms like Instagram allowing brands to reach their customers directly through influencer marketing campaigns.
And finally, we may even see voice search become the dominant way people access information online—thanks to smart speakers like Google Home and Amazon Alexa being popularized by brands like Apple who used them at last year’s WWDC keynote address