The internet is a vast, complicated place.
To make any sense of it, you need to understand how people use it and what they’re looking for.
That’s where search engine optimization (SEO) comes in.
So let me ask you this: If someone asked you to describe what SEO is, could you?
You probably know that it’s important for e-commerce retailers but not much beyond that.
If I were to ask your friends or family what makes a good website (which would be weird), they’d probably say things like “good design” and “fast load times.”
While these are both important factors when it comes to attracting visitors and keeping them engaged on your site, there’s another element behind every successful online business—and that’s search engine optimization.
Google Analytics is one of the most powerful free tools for ecommerce owners.
Google Analytics helps you understand your customers and their behavior, which allows you to make data-driven decisions about your business.
Google Analytics provides analytics for all sorts of websites, but it’s especially helpful for ecommerce stores because it lets you know how many people are coming to your site, what they’re looking at and where they go after they leave.
This information can help inform marketing strategies or product development initiatives.
Google Analytics also has some features specifically tailored toward ecommerce stores:
- Site Audits: These tests analyze different areas on your site that may need improvement based on user behavior (such as bounce rate). You can even use this feature to benchmark yourself against other sites in your industry!
- Ecommerce Reports: These reports show sales trends by day or week; compare revenue from different groups like new versus returning visitors; check out conversion rates by device type (mobile vs desktop) or time of day; find out what products are selling best; etc., etc., etc… The possibilities here are endless!
SEMRush is a great tool to use if you want to research keywords or your competitors.
It will give you the most up-to-date data on who’s ranking for what keywords and how many backlinks they have.
You can use this information to figure out which keywords are most important for your business, and then focus on optimizing for them.
Also, SEMRush allows you to see what keywords your competitors are bidding on in Google AdWords (which means they’re paying actual money for those specific searches).
This is an extremely effective way of finding profitable keywords that haven’t been saturated yet by other businesses in your industry—and it shows up as “organic” (free) traffic in their analytics platform!
Moz Pro is a paid tool that’s part of the Moz suite of SEO tools and software. It’s designed for SEO experts and marketers who need comprehensive SEO tools to help them achieve their goals.
The main features of Moz Pro are:
- Domain Authority (DA) checker – DA is one of many factors search engines use to determine how likely it is that your site will rank well in search results pages. One way to increase DA is by building more links from other sites on the web, but this requires careful research before you start building links so you don’t get penalized by Google or other search engines as a result of doing so incorrectly.
- Keyword analysis – Identify keywords related to your business so you can focus your efforts on ranking for those terms instead of trying to rank for long tail phrases (keywords with three or more words), which are more difficult because they have less search volume than shorter ones do.
Ahrefs is an SEO tool that allows you to monitor your website’s performance.
You can use it to find your competitors’ backlinks, keywords and even the best time of day to post on social media.
The good news is that Ahrefs does not require a paid subscription but does have a free version which gives you access to some features.
You can also pay for additional features if needed.
It has one-click link data integration with Google Analytics as well as Moz, MajesticSEO and SEMrush so it will be easy for you to get started right away by importing data from these platforms into Ahrefs using this single integration feature.
You can use this tool to crawl through your website, checking for broken links and errors.
It’s a desktop app that’s paid, but if you have a large amount of pages to check, it might be worth the cost.
While it is popular (with over 12 million downloads), I don’t recommend using this tool as the only one in your ecommerce SEO arsenal. As with most tools, there are some drawbacks:
- It doesn’t check for duplicate content (though there’s an add-on that does).
- It doesn’t give suggestions on how to fix issues on your website (though again, there’s an add-on that does).
SpyFu is a paid tool that can help you identify your competitors, find keywords to target, get an idea of how well your competitor’s pages are ranking and diagnose issues with your own website.
- Competitor Analysis: SpyFu makes it easy for you to see who is ranking higher than you in the search results for different keywords. You can also view what those websites spend on advertising so that you know what types of marketing campaigns are working for them. This way, you know where to invest time and money on your own eCommerce business.
- Keyword Research: SpyFu lets you easily research potential keywords by showing how many times each keyword has been searched in the past month along with its estimated monthly volume (EMV). This allows entrepreneurs who are just starting out an easy way to find new products without having previously studied Google Analytics data or other similar analytics software like Adobe Analytics (formerly known as Omniture SiteCatalyst) or Mixpanel’s tracking tool.
- Website Audit: One feature I really like about Spyfu is their website audit tool which gives me a quick overview at all my site’s performance metrics such as bounce rate, click-through rate (CTR), key pages visited etc., across desktop & mobile devices along with recommendations on how I might improve these metrics based off industry benchmarks from companies such as Amazon or Walmart.”
Yoast SEO Plugin for WordPress is a free plugin that helps you to optimize your content and find out what your users want. It’s useful for beginners and has a user-friendly interface.
The plugin checks all the titles and meta descriptions of your posts and pages so you can be sure they are optimized correctly.
It also highlights important terms in bold letters so you know what to focus on when writing (or editing) your content.
Google Keyword Planner is a keyword research tool that helps you understand how competitive a keyword is, what volume of searches it gets and even gives you ideas for other keywords.
Google also has their own data on search volumes, so it’s likely to be more reliable than third party tools.
You can use Google Keyword Planner to:
- See search volume for specific keywords
- Find new keywords to target in your content marketing campaigns and SEO strategy
- Find out which keywords are too competitive, expensive or broad
Google Search Console is a free tool that allows you to see how your site appears in Google search results.
It shows you how many pages Google crawls, how often they do so, and how many errors they find.
Google Search Console also gives links to more detailed reports on traffic sources and performance of individual pages.
Users can set up alerts for crawling errors or when new links are discovered pointing at their site. The alert system sends email notifications whenever something matches your search criteria (e.g., “Send me an email if there’s a crawl error on any of my sites”)
We hope you’ve found this list of SEO tools helpful.
There are many more out there, but these 10 should get you started on the right track to SEO success.
If you have any questions or comments, please leave them in the comments section below