19 Essential Ecommerce SEO Tips to Drive Sales

In this article, we’ll cover all the essential Ecommerce SEO tips you need to know about to achieve higher rankings on Google for your ecommerce business.

You’ll learn how to optimize your site for search engines, increase traffic from organic searches, and drive more sales from your existing traffic.

Outline your Ecommerce SEO plan.

Ecommerce SEO is the process of optimizing your website to get it ranked higher in search engine results pages (SERPs).

It’s important because it helps you achieve your goals and grow your business.

If you want to see results, then there are three things that matter:

(1) having a plan;

(2) knowing what works and what doesn’t work;

(3) having the right tools.

You can learn how to do this by reading the rest of this article below!

Determine your Ecommerce keywords.

Keywords are the words and phrases that people type into search engines to find information, products, or services.

They’re also what you want your website to rank for in the SERPs (search engine results pages).

If you don’t have the right keywords on your site and in your content, then it’s going to be hard for potential customers to find your business online.

Keyword research is a crucial part of any SEO campaign, so it’s important that you do it correctly early on in the process.

Optimize ecommerce product pages.

Optimizing your ecommerce product pages is one of the most important things you can do to increase your sales.

It’s also a great way to kick off an SEO campaign, so let’s take a look at some ways you can optimize your product pages for search engines, mobile users, social media users and conversion optimization.

You want as much traffic as possible coming through your store, so optimizing your ecommerce website for mobile devices is crucial.

It doesn’t matter if you sell mobile phones or handbags—people will be searching on their smartphones when they want to buy something online.

If they can’t find what they are looking for because of poor mobile optimization (or worse yet: no mobile version of your website), then you could be losing out on significant revenue opportunities each day!

Earn links to your ecommerce site.

You can also earn links to your ecommerce site. This is one of the most important things you can do, as it will help boost your rankings in Google and other search engines.

Get Links from Other Sites:

Write Guest Posts on Other Sites: If you want people to link back to your site, you need to give them something valuable that they want to mention or use on their own site. To do this, write guest posts for other websites in your industry and make sure each post is unique enough that it would be worth linking back again.

Create Content That Other Sites Want To Link To: Having content that other sites want to link back to creates an opportunity for those sites with high authority (and good SEO) who might not have otherwise linked back if there wasn’t something valuable offered up by both parties. Create amazing content and then offer it up by contacting bloggers/websites that might be interested in sharing it with their audience!

Make sure you have an SSL certificate.

One of the best strategies to increase your online sales is to improve your ecommerce SEO.

An SSL certificate will help you ensure that visitors are purchasing safely and securely, which is extremely important for any kind of online retailer.

If you haven’t already, get an SSL certificate: It’s free, easy to install and helps increase your site’s security & ranking in search engines.

Eliminate duplicate content.

Eliminate duplicate content.

With so many pages on your site, you may be inadvertently creating duplicate content that can have a negative impact on your SEO efforts.

To avoid this, use 301 redirects to send traffic from one page to another and use canonical tags to ensure that search engines know which page should be indexed as the main version of each URL.

An example of how this would work is if you have multiple URLs with identical or very similar content:

  • www.example-company.com/product-page1
  • www.example-company.com/product-page2

You should use canonical tags in order to indicate which URL should be indexed first by search engines (this will be the home page).

This way, they only index one version of each URL instead of two separate ones containing nearly identical text bodies but different anchor text links pointing back at them (which could potentially hurt rankings).

Add breadcrumb navigation for a better user experience.

Breadcrumb navigation is a breadcrumb trail that displays the current page’s position in relation to the rest of the site.

It helps users find their way around a site, and can also help them find their way back to a page they’ve already visited.

That’s why it’s an essential part of your ecommerce SEO efforts!

If you don’t already have breadcrumb navigation on your website, now’s the time to add it.

If you do have it—but it doesn’t look great or function properly—update it!

Add internal links to increase engagement and decrease bounce rate.

You may have heard that internal links are the new black. And if you haven’t, then let me be the first to tell you: they are.

Why? Because they make your ecommerce website more usable and help it rank better in search results.

Internal linking allows users to navigate your website with ease, while increasing engagement and decreasing bounce rate.

But there’s a right way and wrong way to do this (no one wants an epic fail). Here’s how:

  • Create a sitemap that includes all pages on your website so that visitors can easily find what they’re looking for
  • Make sure the internal links are relevant, helpful, on-topic and relevant to the content of each page (for example: if someone searches for “blue t-shirts”, don’t link them directly from this page)

Use short but informative URLs.

Using short but informative URLs is one of the most important parts of Ecommerce SEO.

Why? Because people are more likely to click on a link with a shorter URL and also because Google prefers shorter domain names.

Short URLs also make it easier for users to share your product pages across social media, which can lead to increased brand awareness and conversions.

If you want to use short links for your ecommerce store, here are some tips:

  • Use URL shorteners that allow you to track clicks by implementing UTM parameters (e.g., “?utm_source=Twitter&utm_medium=smm”). This will help you see which type of links has the best performance in terms of generating leads or sales from organic traffic. It’s important that these tracking codes don’t slow down page load times because if users perceive your site as being slow then they’ll leave before even reaching any products/content on it!

Speed up your website’s load time.

Now that we’ve covered the basics, it’s time to get down to brass tacks and start optimizing your website from top to bottom.

Here are some of the most important steps you should take as far as SEO is concerned:

  • Use a CDN (Content Delivery Network) for faster site load times. Most ecommerce sites are slow due to large images and high-resolution videos, which can be offloaded onto a server closer to the visitor.
  • Minimize requests for different files by combining them into one file whenever possible. This will keep things running smoothly on both your computer and in front of your customers’ eyes when they visit your site—and people hate waiting around for it!
  • Make sure all of your CSS files are concatenated into one file (you’ll have plenty of these if you’re using WordPress), as well as any Javascript files that aren’t essential to navigation or functionality–these can also be combined into one file each.
  • Optimize any unnecessary HTML tags like or . You don’t need them if they aren’t adding anything useful!

Implement Google Authorship to appear in the SERPs and build trust with users.

Google Authorship is a way to help you appear in the search results, and it can also help you build trust with users.

If your site has a Google+ page, or if you have an author profile on another website, then you should link those pages to your website’s homepage.

Google knows that people are more likely to click on links that are authored by trusted sources.

So when someone sees your name or photo next to a content recommendation in their search results, they’ll feel more confident about clicking through – which means more conversions!

Set up a blog for your ecommerce site and contribute regularly to it.

As you’re probably well aware, Google favors sites that have a strong web presence and engage with their audience in a meaningful way.

Blogging is one of the best ways to achieve this, as it allows you to create an informative resource for people looking for information about your products or services.

Blogs can help your site rank higher by providing great content that answers common questions they may have (which increases user engagement) and by helping you build backlinks (more on that later).

Now that I’ve got my blog set up, what’s next? Well first off, now that your blog is live and has some posts, it’s time to start writing new content! You should aim for at least 3-5 posts per week; this will keep the search engines happy when they crawl your website because there will always be fresh material available if anything ever changes on ecommerce sites like product listings or inventory counts.

Make sure these articles are original though – don’t just copy paste content from other sources onto yours 😉

The more unique words there are in each post makes them more readable/understandable but also helps rankings too!

Compress Images

Images are a vital part of your ecommerce website.

They help to convert visitors into customers and can also be used to enhance the user experience.

But before you upload an image to your site, it’s important to compress them so they’re as small as possible without losing too much quality.

Compressing images will make them load quicker on a website, giving your users an improved user experience.

Compression tools like TinyPNG, Kraken and UglifyJS compress image files with the least amount of loss in quality.

To test how well a compressed file has held up after compression, use Google’s Image Size Tool or JPEGmini—both tools let you upload an uncompressed image file then compare its size when compressed at different levels of compression (such as 90% or 95%).

Add Alt Tags

Alt tags are the text descriptions that appear with images on the web. Alt tags are important for SEO, accessibility, usability and mobile.

An alt tag should be added to all images on your website. Some websites have up to 1,000 images per page!

It’s easy to miss a few when optimizing your site, so make sure you do an audit of all of your images and add alt tags where necessary.

Optimize H1, H2, and H3 Title Tags

H1, H2, and H3 title tags are used to describe what your page is about.

Your H1 should be the most important phrase on a page—it’s what users will see in search results. The other headings should follow in importance.

If you have a long-form article or product listing that could benefit from subheadings, use an H2 tag for each section of content (including any images).

If there are multiple subsections on the page with different types of content—such as text descriptions and reviews—use an H3 tag to separate them.

Update Calls to Action

A call to action is any part of your website that encourages the visitor to take a specific action, such as buying your product or signing up for your newsletter.

The best calls to action are clear, easy to find and click.

For example, if you want users to buy something, then you should make sure that your “Add to Cart” button stands out on every page of your ecommerce store.

This can be done by using bright colors like red and blue. You can also create a special section for this button and place it above all other content on the page (like in the header).

This way users don’t have any doubt about where they should click when they want add something new into their shopping cart.

Feature User-Generated Content

User Generated Content (UGC) is a great way to add credibility to your ecommerce site.

People trust reviews and comments, so when you give your users opportunities to write about experiences on your store, you will be able to increase conversions.

For example, if you have an app that helps people with weight loss and one of your customers does a video review of it on Facebook, this can go viral and drive hundreds or thousands of visitors back to your site.

If the person happens to be well-known in the industry then this will be even better!

If there are issues with SSL certificates for ecommerce sites then it could potentially cause problems for you.

The good news is that it doesn’t have any effect on user-generated content but this means that if someone tries accessing anything via https:// instead of http:// then they could get redirected somewhere else which isn’t good at all because we want people visiting our websites rather than other places.

Include social sharing buttons on all of your product pages, so users can easily share them with their friends on Facebook, Pinterest, Twitter, etc.

Social sharing buttons are an important part of any ecommerce site. They allow users to easily share your product with their friends on Facebook, Pinterest, Twitter and more.

Here’s how you can add social sharing buttons to your product pages:

  • Go to [product page URL]/template/default-single-#product_id#.tpl in the Magento admin panel (where #product_id is the ID of the product).
  • Edit the section by adding it after baseUrl ?>” /> . Your code should look something like this:

baseUrl ?>getSkinUrl(‘frontend’) ?>css/custom.css”>

Ensure your ecommerce site is mobile-friendly and responsive across all platforms and devices, including phones and tablets).

Ensure your ecommerce site is mobile-friendly and responsive across all platforms and devices, including phones and tablets).

Mobile devices are now responsible for more than half of traffic to retail sites. Mobile search activity has increased by over 400 percent since 2013.

So if you aren’t optimizing your site for mobile, you could be losing out on a ton of potential customers.

These Ecommerce SEO Tips will help you drive online sales

You might be wondering why you should invest in Ecommerce SEO? It’s a fair question, and the answer is simple: Search Engine Optimization (SEO) can help you drive more qualified traffic to your website.

When you’re able to leverage SEO in a way that will attract traffic that fits what they need, it makes those visitors much more likely to convert into customers.

This means more sales for you! The good news is that Ecommerce SEO techniques are quite similar to general search engine optimization (SEO).

If you’ve never done any formal research or have little knowledge about how search engines work, here are some helpful tips on how to get started with this essential ecommerce marketing channel:

  • Know which keywords matter most for your business niche
  • Use different types of content such as videos and blog posts on social media sites like Youtube & Facebook
  • Create long-form content such as infographics or white papers to educate potential buyers about the benefits of using products/services offered by your business

In Summary

As you can see, there are a lot of things that go into eCommerce SEO. Navigating the complex landscape of SEO can be tricky, but it’s not impossible if you’re willing to put in the time and effort. We hope this article has helped guide you towards success with your eCommerce site!

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