We provide in-house PPC services that have stood the test of time – since 2015 to be exact. Our custom eCcommerce PPC strategies are extremely powerful and proven to increase the profitability of your current PPC campaign. Serious eCommerce business owners hire us and our trusted team of experts for real results. It’s that simple.
WE’RE HERE TO HELP BOOST YOUR SALES
If you’re tired of trying to do everything yourself, Barrington Sutherland can help you get everything you need from one eCommerce PPC agency. Our team of experts will take the guesswork out of managing your AdWords campaigns and optimize them for maximum results.
We’ll start by conducting advanced keyword research and selection to ensure that we’re targeting the right terms for your niche. Then we’ll write ads that will actually get clicked—and not just by bots! We’ll monitor your campaign performance and make adjustments as needed so that you can track and optimize campaigns with ease.
We don’t stop at Google Ads though: we also offer shopping ads and remarketing, so you can reach people who have already expressed interest in your products. And we’ll give you monthly reports so that you never have to worry about falling behind on your PPC strategy again.
A FULL SERVICE ECOMMERCE PPC MANAGEMENT AGENCY THAT DRIVES SALES
Why not get everything you need from one ecommerce PPC agency?
What if you could have a single point of contact for all your PPC needs?
Your agency would manage all the campaigns, analytics, reporting and more. A single team to manage all of your campaigns can help streamline the process and save you time.
One agency will also make it easier for you to get up-to-date reports on performance so that you can continue making informed decisions about budgets and strategies moving forward.
ADAVANCED KEYWORD RESEARCH AND SELECTION
Keyword research is the most important part of any PPC campaign. A ton of people spend a lot of money on their ads, but if they don’t have the right keywords nothing will happen.
We utilize the latest technology to decide on the right keywords for your campaign that will attract highly target buyers and then we continually test these keywords to make sure they are providing the best possible return on investment.
AD COPYWRITING AND ANALYSIS
Ad copy is the main way to capture the attention of your potential customers and persuade them to click on your ads. Our expert team of copywriters makes sure that your ad copy is clear, concise, well-written, and most importantly drives sales.
GOOGLE ADS AND GOOGLE ANALYTICS MANAGEMENT
Our PPC team will constantly review the data in your google analytics so we can track and manage which pages are most popular with customers, how long they stay on the page before leaving (bounce rate), and where they came from (referral traffic). The data helps us make informed decisions and provide expert advice on landing pages and your website in general which we share in our monthly update calls and can help you to improve your conversion rates on traffic as well as improve the effectiveness of your advertising campaigns.
You also get access to advanced features like multi-device tracking so that everyone gets credit for browsing across devices as well as support for customer journey mapping based on their customer data from multiple sources including Google Search Console (formerly Webmaster Tools)
Why not get everything you need from one ecommerce PPC agency?
What if you could have a single point of contact for all your PPC needs?
Your agency would manage all the campaigns, analytics, reporting and more. A single team to manage all of your campaigns can help streamline the process and save you time.
One agency will also make it easier for you to get up-to-date reports on performance so that you can continue making informed decisions about budgets and strategies moving forward.
ADAVANCED KEYWORD RESEARCH AND SELECTION
Keyword research is the most important part of any PPC campaign. A ton of people spend a lot of money on their ads, but if they don’t have the right keywords nothing will happen.
We utilize the latest technology to decide on the right keywords for your campaign that will attract highly target buyers and then we continually test these keywords to make sure they are providing the best possible return on investment.
AD COPYWRITING AND ANALYSIS
Ad copy is the main way to capture the attention of your potential customers and persuade them to click on your ads. Our expert team of copywriters makes sure that your ad copy is clear, concise, well-written, and most importantly drives sales.
GOOGLE ADS AND GOOGLE ANALYTICS MANAGEMENT
Our PPC team will constantly review the data in your google analytics so we can track and manage which pages are most popular with customers, how long they stay on the page before leaving (bounce rate), and where they came from (referral traffic). The data helps us make informed decisions and provide expert advice on landing pages and your website in general which we share in our monthly update calls and can help you to improve your conversion rates on traffic as well as improve the effectiveness of your advertising campaigns.
You also get access to advanced features like multi-device tracking so that everyone gets credit for browsing across devices as well as support for customer journey mapping based on their customer data from multiple sources including Google Search Console (formerly Webmaster Tools)
REAL PEOPLE, REAL MANAGEMENT
If you're going to pay for ecommerce PPC advertising, then it's important your bids are managed carefully. By having our team expertly managing your bids, you can be confident that we get you the best value for money and do not waste any of your budget on under-performing keywords.
If a keyword isn't performing well or not performing at all, then there's no point in paying high costs per click (CPCs).
Bid management allows us to carefully target your specific audience while also ensuring we keep costs low enough so as not to impact negatively bottom line profits but still achieve maximum exposure within industry-relevant groups online.
SHOPPING ADS
Shopping ads are a great way to increase sales of physical products. They’re also especially effective as a marketing tool for ecommerce stores that sell physical products.
But what are shopping ads? Shopping ads allow you to target users based on their intent, which makes them much more likely to convert than non-shopping-related search terms. For example: If someone searching on Google for ‘mountain bikes’ is interested in buying one, they may be willing to click through and buy from your website instead of heading off somewhere else entirely (like Amazon).
Shopping ads work so well because they offer relevant information about the product being searched -- like price or availability -- right within the ad itself. This means that when people see a shopping ad for an item they're interested in purchasing, it's easy for them to check out and make a purchase without needing any additional effort or research on their part!
Since shopping ads tend to deliver higher conversion rates than traditional web pages advertising similar items (and often at lower costs), it's no wonder why we love them so much here at Barrington Sutherland.
If you're going to pay for ecommerce PPC advertising, then it's important your bids are managed carefully. By having our team expertly managing your bids, you can be confident that we get you the best value for money and do not waste any of your budget on under-performing keywords.
If a keyword isn't performing well or not performing at all, then there's no point in paying high costs per click (CPCs).
Bid management allows us to carefully target your specific audience while also ensuring we keep costs low enough so as not to impact negatively bottom line profits but still achieve maximum exposure within industry-relevant groups online.
SHOPPING ADS
Shopping ads are a great way to increase sales of physical products. They’re also especially effective as a marketing tool for ecommerce stores that sell physical products.
But what are shopping ads? Shopping ads allow you to target users based on their intent, which makes them much more likely to convert than non-shopping-related search terms. For example: If someone searching on Google for ‘mountain bikes’ is interested in buying one, they may be willing to click through and buy from your website instead of heading off somewhere else entirely (like Amazon).
Shopping ads work so well because they offer relevant information about the product being searched -- like price or availability -- right within the ad itself. This means that when people see a shopping ad for an item they're interested in purchasing, it's easy for them to check out and make a purchase without needing any additional effort or research on their part!
Since shopping ads tend to deliver higher conversion rates than traditional web pages advertising similar items (and often at lower costs), it's no wonder why we love them so much here at Barrington Sutherland.
ECOMMERCE PPC MANAGEMENT SERVICES THAT INCREASE YOUR ROAS
DRIVE IMMEDIATE RESULTS
As a business owner, you want to see results as soon as possible. Why? Because it validates your marketing dollars are being put to good use, which means your ROI is higher and you’re getting more bang for your buck! With our PPC management, we can help improve conversion rates within days so that you’re not spending money on campaigns with low conversion rates.
And once we’ve worked on improving conversions, we can then take things a step further by optimizing for mobile devices. This will allow us to get more traffic from mobile devices, which is increasingly important considering that over half of all internet users now access the web via their phones or tablets (and this number continues growing).
REMARKETING
Remarketing is a powerful tool for ecommerce businesses. With remarketing, you can target people who have already visited your site or app. When they return to the site, you can show them ads based on what they were interested in when they last visited. This helps you get more sales from customers who have already expressed interest in your products or services.
We run remarketing campaigns at all secments of the customer journey — after someone visits your website, after they add something to their cart and leave without buying (but before they exit), or even when they search for something that reminds them of one of your products but doesn’t click through (the so-called “reminder” campaign).
DRIVE IMMEDIATE RESULTS
As a business owner, you want to see results as soon as possible. Why? Because it validates your marketing dollars are being put to good use, which means your ROI is higher and you’re getting more bang for your buck! With our PPC management, we can help improve conversion rates within days so that you’re not spending money on campaigns with low conversion rates.
And once we’ve worked on improving conversions, we can then take things a step further by optimizing for mobile devices. This will allow us to get more traffic from mobile devices, which is increasingly important considering that over half of all internet users now access the web via their phones or tablets (and this number continues growing).
REMARKETING
Remarketing is a powerful tool for ecommerce businesses. With remarketing, you can target people who have already visited your site or app. When they return to the site, you can show them ads based on what they were interested in when they last visited. This helps you get more sales from customers who have already expressed interest in your products or services.
We run remarketing campaigns at all secments of the customer journey — after someone visits your website, after they add something to their cart and leave without buying (but before they exit), or even when they search for something that reminds them of one of your products but doesn’t click through (the so-called “reminder” campaign).
MAXIMIZE YOUR BUDGET
Advanced targeting is a more complex form of search advertising that can help you achieve better ROI.
This advanced targeting only targets the most interested and engaged customers getting our customers more bang for their marketing dollars and improving their return on investment.
EASILY TRACK CAMPAIGN PERFORMANCE
You will find it easy to track and review campaign performance. With the help of our campaign management software, you can easily view your campaign performance in just a few minutes.
With our software, you don't need any third-party tools for data collection or analysis because we offer everything in one place! All of your campaigns are fully integrated into one platform so that there's no need for additional work outside of our PPC management services.
MONTHLY REPORTS
Monthly reports allow you to see how your campaigns are performing in real-time. Monthly reports allow you to measure the success of your PPC campaign, as well as compare it to other campaigns in your industry.
If we notice there is a dip in sales for one particular product, then we make adjustments to that product's PPC campaign so that the sales will increase again. If there is a spike in sales from one specific ad or landing page, then we focus on promoting this content more than others because it's clearly working better than anything else at driving conversions for that time period.
Advanced targeting is a more complex form of search advertising that can help you achieve better ROI.
This advanced targeting only targets the most interested and engaged customers getting our customers more bang for their marketing dollars and improving their return on investment.
EASILY TRACK CAMPAIGN PERFORMANCE
You will find it easy to track and review campaign performance. With the help of our campaign management software, you can easily view your campaign performance in just a few minutes.
With our software, you don't need any third-party tools for data collection or analysis because we offer everything in one place! All of your campaigns are fully integrated into one platform so that there's no need for additional work outside of our PPC management services.
MONTHLY REPORTS
Monthly reports allow you to see how your campaigns are performing in real-time. Monthly reports allow you to measure the success of your PPC campaign, as well as compare it to other campaigns in your industry.
If we notice there is a dip in sales for one particular product, then we make adjustments to that product's PPC campaign so that the sales will increase again. If there is a spike in sales from one specific ad or landing page, then we focus on promoting this content more than others because it's clearly working better than anything else at driving conversions for that time period.
3 STEPS TO A MORE PROFITABLE ECOMMERCE PPC CAMPAIGN
We do everything out in the open, and we believe in transparency. We believe in doing things the right way from the onset and we also believe that we can always do better. We want to be the best at what we do and our PPC team lives and breathes pay-per-click advertising. We decided early on to be the absolute best at what we do.
SCHEDULE A CALL
Find out why your current PPC campaign isn't getting the exposure your business needs. Reach out today to set up your free 30-minute call with an PPC guru and get the help you need from an experienced professional.
CUSTOM PPC STRATEGY
A custom PPC strategy is a process that begins with learning about your business and your customers. We will then help you reach your specific business goals by giving you a customized PPC roadmap that you can follow to achieve increased profitability.
INCREASED PROFITABILITY!
Positive ROI (return on investment). This is a phrase that means you are generating a positive return on your investment. There are many ways to increase your income, but one of the best ways is by making your PPC advertising more effective.
DID YOU KNOW WE ARE THE #1 AGENCY FOR ECOMMERCE PPC MANAGEMENT?
WHAT OUR CLIENTS ARE SAYING
I loved that they had an impressive list of satisfied past customers that we could reference. Two years after commissioning them for our SEO, the relationship continues to succeed. Barrington Sutherland delivers reliably high-quality results and their effective communication and quick turnaround times make them a dependable partner.
I considered myself a small client of Barrington Sutherland's but I was very impressed that Thomas Barrington, the owner, personally oversaw the development of our SEO Strategy. Thomas clearly cares about the client experience. It’s so rare in today’s world to find somebody so passionate about what they do and their clients happiness.
It was a pleasure to work with Barrington Sutherland from day one. They were responsive in their replies and were able to complete everything I asked in just a few days. I would highly recommend them for all your SEO and SEM needs. I have no doubt they will be able to help you overcome any issues related to your businesses digital presence.
Ecommerce PPC Agency Packages
ECOMMERCE PPC PRICING
ESSENTIAL
750
Per Month
Up to $5,000/month ad spend
Admin account access
Popular