15 Benefits of Ecommerce SEO

SEO, or search engine optimization, is the practice of optimizing your website so that it shows up higher in organic search results for specific keywords.

This means that people who are searching for a product or service on Google can find your website instead of someone else’s when they do their searches.

If you’re not familiar with SEO, here is an example:

You want to buy a new pair of shoes online but you don’t know which brand makes quality products.

You type “shoes” into Google and then click through to see who has the best listings on the first page (the top 3 listings).

The first listing would be considered number one because they were able to get their product featured above all other competitors – this company invested money and time into making sure their website was optimized properly so that it could rank higher than any other e-commerce site selling footwear online today!

SEO is the foundation of your eCommerce marketing strategy.

SEO is the engine that drives everything else you do to get people to visit your site and make a purchase there.

It’s how you’ll attract customers who don’t know about you yet and convert them into loyal repeat buyers who are always coming back for more great products from you.

Ecommerce SEO is more affordable than traditional marketing.

If you’re worried about the costs of ecommerce SEO, don’t be.

When it comes to traditional marketing, you can only pay for clicks.

The more clicks you get on your ad, the more expensive they become (this is called “pay per click”).

The problem with this model is that your budget will quickly run out when trying to reach customers who aren’t interested in what you have to offer—and those are usually the majority of people clicking on an ad!

With ecommerce SEO, there’s no such thing as paying for clicks because they’re not even possible on a search engine result page (SERP).

Instead of paying per click and hoping for a sale later down the line, instead invest in ecommerce SEO and watch how much more money stays in your pocket!

It’s easier to get your company featured on top tier publications.

Getting a mention or feature in a top tier publication is great for your company.

It gives you credibility and shows the world that your business has arrived.

The good news is that it’s easier than ever to get featured on top tier publications, whether they’re traditional media outlets like Forbes or digital ones like Mashable, thanks to sites like Product Hunt and Medium.

If you don’t end up getting featured by an outlet like this one, don’t despair—there are still plenty of other outlets out there with high readership numbers who would love nothing more than to write about what your company does and why it’s so awesome.

Get access to new customers that are searching for your products online.

When you’re selling products, it’s easy to get caught up in the day-to-day of running your business.

You may start to think about the people who make up your customer base as “them” rather than “us.”

However, these customers are people just like you—they have problems that need solving and they’re searching for solutions online.

If you can help them find those solutions through SEO, then your store will become more visible to them and bring in new customers who would otherwise never have found out about your business.

Never pay for clicks again!

SEO is a long-term strategy.

It takes time and patience to build authority, trust, brand awareness and traffic through organic search engine results.

However, once you have succeeded in doing so you will never have to pay for clicks again!

In the end, this saves money for your business as well as allowing you to focus on other aspects of running your company rather than just getting people’s attention through paid ads or social media promotions.

SEO allows you to build a more marketable brand.

Realizing the benefits of eCommerce SEO is a long-term strategy that takes time to build.

It’s not something you can immediately see results from, but it’s well worth the effort if you want to build a more marketable brand.

When people are searching for products, they’re looking to buy—and they don’t want to waste their time on sites that don’t deliver what they promise.

Trust is crucial in e-commerce: If consumers don’t trust the site or seller, they won’t buy from them and will probably never come back again.

This makes building trust with customers important for any online store owner. But how does one do this?

Efficient and effective SEO helps build up your reputation as an expert in your field and demonstrates that you know exactly what you’re talking about when it comes to selling products online.

Your content will be much more likely to rank highly in search results if it contains keywords related specifically toward topics related directly within your niche.

Because both Google & Bing look at these factors when deciding which pages should show up at top of page 1 (SERPs) based on relevance criteria first before anything else such as social signals etcetera!

Get more people to opt-in to your mailing list by ranking for keywords they’re searching for.

If you have a mailing list, you can use SEO to get more people to opt-in.

That’s because the top results for keywords people are searching for are usually those that pay the most.

So if you rank for those terms, it means you have an opportunity to earn money from them.

If someone searches for “red shoes” and clicks on your page (assuming it’s relevant), then they may sign up for your mailing list as well!

Create an endless source of high quality content to share with your audience on social media, email and other channels.

The most important part of your business is its content.

You can have the best product, or service in the world, but without quality content to back it up you’re going nowhere fast.

Your audience wants information and they want it now!

Most importantly though, they want answers.

They want to know how your product can help them solve their problems so that you become a trusted resource for them when making decisions about what to buy next.

Content will help you rank higher on search engines like Google which means more people finding your website by searching for relevant keywords that are related to what you offer (more on this later).

It will also increase conversions because people trust businesses with good content–especially those businesses who share useful information like news articles or guides related specifically about their industry (like yours).

In short: good content helps build trust among potential customers so that when someone does decide what purchase something from your store.

Whether it be physical goods or digital products – they feel confident using their credit card number knowing exactly why making such a purchase makes sense for them.”

Your customers find you through organic search results, not ads or paid links.

An important benefit of ecommerce SEO is that it helps you get found by customers via organic search results.

Organic SERPs (search engine results pages) are free, and when you rank well for the keywords that your target audience searches for, there’s no reason not to use them.

One study found that organic clicks are more likely to lead to conversions than paid ads or paid links.

Another study found that people who see a brand name in an organic result have a greater likelihood of making a purchase from that brand than those who don’t see it until later on in their path through the funnel.

And yet another study showed that after visiting one website with high relevance scores, visitors were more likely to visit other sites related to those topics—especially if they had good user experiences on those previous sites!

You can test and optimize every single page of your website for search engines and people.

You can test and optimize every single page of your website for search engines and people.

If you have a brick-and-mortar store, you may not realize that there are ways to optimize the online version of your business.

Ecommerce SEO is an entirely different animal than regular search engine optimization (SEO).

When it comes to ecommerce sites, optimizing for search engines and customers has a lot more in common than you’d think!

You can create a simple guide from your content and sell it as an e-book or pdf download on your site.

You can create a simple guide from your content and sell it as an e-book or pdf download on your site.

These types of guides are very popular because they’re easy to read and easy to understand.

Create a simple guide that shows how users can accomplish something on their own, such as planting a tree in their backyard, repairing their car’s battery or building an entertainment center for the living room.

For example, if you’re selling furniture sets for kids’ rooms, you could create a short but helpful guide about how to build an awesome fort for kids using your furniture set!

It would be useful for parents who want their kids’ rooms to look amazing but don’t know where to start with decorating them yourself–the fact that they can make anything they want with your products will make them feel like it was all worth it because now they have fun toys like this one too!”

Build trust and credibility with customers who visit inbound links from trusted sources such as Wikipedia or Forbes Magazine’s website.

Inbound links from reputable websites give your customers the confidence to purchase from your site.

A trustworthy site is one that cares about its visitors, which means it offers quality products or services and a positive user experience.

Get backlinks from influencers who mention your products or brand on their blogs and other websites (or offer them content!) – creating an endless cycle of referrals back to you because everyone wants what the cool kids have!

This is a huge win for you, as it will get you backlinks from influencers that mention your products or brand on their blogs and other websites (or offer them content!).

Influencer marketing is becoming increasingly popular because it helps build trust and credibility with an audience.

When influencers talk about your product, it can be seen as ‘endorsement’ by the community – resulting in more traffic to your store.

If a blogger mentions one of your items, they’ll link to it! This means more people will see what you’re selling and potentially buy something.

Conclusion

There you go these are the ebenfits of investing in SEO for your ecommerce store.

There are many more benefits that we havenet even covered but the experts agree that you should without a doubt be utilizing SEO in your marketing strategy to get a leg up and outperform your competitors or any new competition.

More From Barrington Sutherland: 15 Best Ecommerce Marketing Automation Strategies and 9 Easy Ways to Increase Customer LTV in Ecommerce