With a focus on content and an emphasis on user interaction, the best B2B websites can help your company’s bottom line. We’ve put together a list of five awesome B2B websites for your inspiration.
In this article, we’ve created a curated selection of some of the most interesting B2B web designs out there. Each has its own unique style and features that make it stand out, so you can use them as inspiration for your own site.
Let’s take a look at the best B2B website examples.
Slack is a workplace messaging app for teams. Slack is a cloud-based service that allows groups to communicate via text and video chat, share files, and make decisions together. Slack is used by more than 9 million people around the world.
Slack’s feature set includes group chat, voice and video calling, screen sharing, integration with third-party services (like Google Drive or Dropbox), direct messaging between two users or groups of users across different organizations (e.g., you can use it for internal communications within your company), one-to-one or group calls with up to 15 people from anywhere in the world using either your phone number or an API key, channels grouped around topics that can be private or public—allowing users to subscribe only if they give their consent; integrations with other software such as Trello for project management purposes; plus many other features like bots which are automated agents built by developers using one of the 200+ SDKs available on GitHub
HubSpot is a marketing and sales platform that helps companies grow their inbound leads and generate new customers. It also provides a suite of tools to manage website content, automate marketing campaigns and track performance metrics. HubSpot was founded in 2006 by Brian Halligan, Dharmesh Shah (the “D” in its name) and Jared Smith (the “S”). The company’s headquarters are located in Cambridge, Massachusetts.
HubSpot has raised more than $200 million from investors including General Catalyst Partners; Accel Partners; Bessemer Venture Partners; Battery Ventures; Comcast Ventures; Google Ventures; Polaris Partners; Salesforce Ventures; Scale Venture Partners and TTV Capital
The use of white space is essential in creating a clean and uncluttered design. Knollinc’s website is an excellent example of this. The main focus is on the text, however they have used white space to separate the different sections and make it easy for users to glance at each one.
The use of images has also been done well, as they aren’t overused or too small. This means that they are not distracting from the content itself and are easy for users to read through quickly before getting back into their browsing experience for more information about the products or services on offer from Knollinc.
Another key element that contributes towards making this website so effective is its use of video; it enables them to engage with their audience by showing them how their products can be used in real life scenarios rather than just listing features like most websites do (although we know you love lists). It also gives viewers a better understanding about what type of end result they could expect if they decided upon using these products as part of their homes or offices! Finally, there’s color! It’s not just any old color either – it was chosen very carefully so that there would always be enough contrast between text/images so nothing gets lost because someone didn’t bother reading properly first time round!”
Mailchimp.com is an example of a B2B website that uses color effectively to communicate information.
- The homepage features a large background image and bright colored text, which draws the user’s attention to what the primary message of their brand story is at first glance.
- The subheadings throughout the site are formatted with a large amount of space between them, making each section stand alone as its own entity. This helps users distinguish between different sections without confusion or being overwhelmed by all the text on one page (which can be common in B2C websites).
- Mailchimp also makes use of icons throughout their site, from social media follow options at the bottom of every post to icons next to their content offering up suggestions for how it can be used—for example: “Email Marketing Campaigns,” “Website Builder,” and “Marketing Automation.”
Levolor.com is a site that combines the clean and simple design of the brand with content that helps customers learn more about the company, products, and even financing options. The use of white space makes it easy to focus on what you’re looking for as well as providing a lot of room for images that inspire you to go ahead and buy something from them.
You may be surprised to learn that B2B websites can be just as awesome and beautiful as the ones you see in the world of e-commerce, but they often have a different look and feel.
The main difference between B2C and B2B websites is that B2B sites are usually more focused on content than form. In fact, some of these sites only feature a few pages with simple navigation. You won’t find any social media accounts or blogs here — they’re all about getting your customers what they need quickly and easily.
This doesn’t mean that these sites aren’t beautifully designed; many of them are gorgeous! The focus is simply on providing information to people who have a specific problem or question in mind — not entertaining consumers with multimedia features like video clips.
Today, we’ve given you a few examples of great B2B websites. We hope this will inspire you to create your own stunning design and stand out from the competition! Best B2B Web Design Agency in the United States.