9 Best B2B Marketing Growth Hacking Strategies (2022)
Growth hacking might be a buzzy term, but it’s more than just a fad: It’s an approach to business development that relies on creativity and out-of-the-box thinking.
Instead of finding new ways to reach different customers, growth hackers look at what they’re already doing and modify those efforts to generate more significant results.
This article will cover nine growth hacking strategies for B2B businesses can use in the coming year.
What are the best B2B Marketing Growth Hacking Strategies?
Here are my picks for the best B2B marketing growth hacking strategies to help you kickstart your marketing this year.
Retargeting is a marketing technique that allows you to reach out to people who have visited your website. This technique can be utilized on social media, search engines, and display advertising. Retargeting is an excellent way to remind people about your brand or product in-between visits or after they leave your site.
Content marketing is a long-term strategy; as such, you must keep your content fresh. You should regularly refresh your blog, social, and website content to remain relevant and engaging for your audience. You can do this by updating old blog posts, adding new website content that addresses new topics or questions in the market, creating unique infographics or videos that are relevant to what people are searching on Google (significantly when those searches have increased), and updating old images with new ones based on the latest industry trends or news items that might be relevant to your business’s industry, etc.
To make sure this happens on schedule and with ease, try using a tool like Trello (which allows you to create custom boards for each project) or Asana (which will enable teams within an organization—even if they’re working remotely—to collaborate easily without getting lost in email threads).
Social proof is a psychological phenomenon that occurs when people are more likely to do something that they see other people are doing. Social proof is a powerful tool for marketers, especially regarding conversion. A few examples of social proof include:
- “This product has over 1 million users and is rated four stars on Amazon.”
- “Over 90% of our customers recommend this service to their friends.”
- “We’ve helped over 100,000 businesses grow revenue in the last year alone!”
Guest blogging is a great way to boost your visibility in the industry and get more traffic to your website. Guest blogging allows you to offer value and expertise while acquiring new customers interested in what you have to say. To get started on guest blogging, here are some tips:
- Find blogs that accept guest posts. If you don’t know where these blogs are, use BuzzSumo or Google Search Operators (SEO) like “site:searchenginesite.com ‘write for us'” (replace the search engine site with the name of the SEO site). This will show all pages where that SEO site has written about guest posting opportunities.
- Create a list of topics you can write about related to B2B growth hacking strategies and email those topics along with links to your main blog post(s). Each content topic should be between 500-1200 words long; make sure it relates closely enough to at least one main content topic covered somewhere else on this page! Try to use keywords and phrases that people would type when searching for things related to growth hacking strategies. So if someone might search “how does an agency measure ROI?” then maybe include text like “ROI” or even quotes around it, so readers know where precisely those terms were mentioned without having too much-wasted space around them.”
A customer loyalty program is an excellent way to increase customer retention rates and increase brand awareness. These are two things that every company wants, but few have a concrete plan for achieving them. Luckily, by creating a loyalty program, you can accomplish both goals while improving your bottom line.
In fact, according to research conducted by ICLP Insights, companies that offer loyalty programs have:
- A 19% higher lifetime value (LTV) per customer than those that don’t
- A 22% higher frequency of transactions from existing customers
- Use data to understand your buyer’s journey, identify the right leads and nurture them through the sales process. This is a critical step in aligning marketing and sales activities. After all, you won’t know which content, messaging, or actions drive the best results without knowing what your customers want.
- Take a strategic approach to nurture by using predictive analytics to identify who has a high probability of converting into customers and then provide them with personalized messages that will drive them down their path towards conversion. For example: send an email after someone fills out an inquiry form on your website offering personalized insights into how they can improve their business (like better branding), then follow up with more targeted emails after they’ve viewed specific pieces of content that align with what they need based on their previous actions (like visiting certain pages).
- Match salespeople with leads based on behavioral data tied to specific marketing initiatives or campaigns so both sides can collaborate from day one instead of waiting for weeks or months until enough information has been collected behind closed doors before trying anything new together.
Landing pages are a B2B company’s first impression of its potential clients. Therefore, it’s essential to design your landing page to be as effective as possible in converting visitors into leads.
It’s recommended that you make sure your landing page has a clear call-to-action so that users know what they’re supposed to do next – signing up for an email list or making a purchase. A strong CTA should include words like “submit,” “order now,” or “get started.” It should also convey urgency by informing people exactly how soon they’ll receive their product if they purchase it today (e.g., “orders ship within 24 hours”).
Suppose your landing page is designed correctly and optimized for conversion rates. In that case, users will be less likely to exit your site before completing the desired action (usually filling out a form). You can optimize this by keeping all text above the fold readable without scrolling down too far; reducing clutter on each page; making sure there’s no lag when interacting with buttons; adjusting the color scheme according to web accessibility guidelines; using white space effectively, and ensuring all links work properly.
8. Do what you can to improve the customer experience.
One of the most important things you can do to improve customer retention is to focus on improving the customer experience. This concept refers to all interactions with a brand, including those that occur before, during, and after purchase. It’s also an essential part of the buying process; research shows that customers are more likely to remain loyal if they have a positive experience with their company.
The best way to improve your customer experience is by monitoring your analytics data closely. Use this information as feedback on enhancing your product or service offerings further to meet consumers’ needs better.
Humor can engage your audience and make your content more memorable and shareable. Research shows that adding a little humor can make people like you more.
Humor also goes beyond just helping you with engagement – it can also help with lead generation. In one study, researchers found that humorous ads were 47% more likely than non-humorous ads to generate phone calls from prospects and 32% more likely to generate clicks by qualified leads (read: warm tips).
The best way to use humor in presentations is by using personal stories or anecdotes that illustrate key points about your product or service. For example, if you’re talking about how fast your business is growing and why this growth matters, talk about how quickly new employees were trained or how many customers were acquired in one week as evidence of the company’s success.
The best strategies don’t generate leads out of thin air; instead, they’re designed to take advantage of already available opportunities but are often overlooked.
The best B2B growth hacking strategies don’t generate leads out of thin air; instead, they’re designed to take full advantage of already available but often overlooked opportunities.
There are many ways to do this—you can try to improve your lead generation content, optimize your website for search engines and social media, or even consider an influencer campaign. But the goal remains the same: finding creative ways to generate more qualified leads at a lower cost by capitalizing on current investments.
Here are some popular examples of B2B growth hacking strategies used by various organizations, including Slack, Dropbox, AppSumo, Buffer, and Stripe that have helped them achieve success in their industries
Slack, a Web-Based Team Collaboration Platform
Slack is a messaging app for teams. It was created in 2013 and has since become the most popular team collaboration tool. Slack is used by around 8 million people every day, which makes it an ideal example of how to grow your business through B2B Growth Hacking.
Slack uses a freemium model; you can sign up for free, but if you need more advanced features (such as integrations with other apps or large files), there are paid plans that start at $6.67/month per member of your team. It’s worth noting that if you’re using Slack for work purposes and want to try out their full range of features, it may make sense to go with one of their business accounts instead of just signing up as an individual user — this way all the data collected from your organization will be accessible by all members without having two separate logins!
Dropbox, an Online File Storage Company
Dropbox is a cloud storage and file hosting service that allows users to upload files and access them from all of their devices. The company has more than 500 million customers, and the service has been used by more than 200 million people. Dropbox was founded in 2007 by Drew Houston and Arash Ferdowsi.
As soon as it launched, Dropbox made use of B2B growth hacking techniques to get its name out there as quickly as possible – this included offering huge perks like 2GB of space for free (compared to the industry standard at the time of 10MB) which helped attract new users before they had even signed up for an account. They also offered $25 Amazon gift cards when someone invited three friends who then signed up with a referral link. These things helped millions of people sign up for their services while still giving them valuable information such as email addresses that could be used later on down the line (e.g., when sending out marketing emails).
Stripe, an Online Payment Processing Company
Stripe is a real-time online payment processing service that allows businesses to accept payments over the Internet, via mobile devices and in-app. Stripe has more than 100,000 businesses using its services worldwide. It was co-founded by Patrick Collison and John Collison in 2010, who are also the founders of Y Combinator (YC).
Stripe has been used by some of the biggest names in B2B growth hacking: Segment, Buffer and Product Hunt. In this article we’re going to discuss some of these companies and how they used Stripe as an inspiration for their own growth hacks!
AppSumo, the Software and Startup Deals Company
AppSumo is a company that offers deals on software and startups. With over 1 million subscribers, it’s one of the most popular resources for “growth hacking” in the B2B space.
AppSumo has many different channels for getting its products in front of potential customers: an email list, blog posts and podcast episodes. These are all opportunities to build relationships with existing and potential customers—and they’re great ways to find new leads as well.
Buffer, the Social Media Management Tool
Buffer is a social media management tool that allows you to schedule posts across multiple social media accounts at once. It helps you get the most out of your time by freeing up your schedule for other tasks and helping you increase your engagement with followers.
With over 1 million users, Buffer has a team of over 100 people who work remotely from different parts of the world. They have a blog, a podcast, and a Twitter account where they share their marketing hacks and insights into their growth strategies in order to help others.
B2B Growth Hacking is here to stay.
It’s time to start using growth hacking techniques in your business, and these five examples should certainly help you get inspired by companies that have done it successfully before.
Growth hacking is important because it helps companies efficiently grow their businesses without wasting a ton of time and money on marketing that may or may not work. The reason why so many startups fail is that they don’t have a rigorous process for finding new customers, which leads to a lack of focus and means that valuable resources are wasted on things like social media posts or ads that don’t have measurable results.
To start growth hacking your business, you need to set up an analytics program that tracks every single user interaction with your product or service in order get insights into how visitors are interacting with your company website – then use those insights as fuel for testing new ideas/features that can potentially increase conversions and sales while lowering costs at every step along the way (eg: reducing churn through targeted email campaigns).
Growth hacking is a process of rapid experimentation across marketing channels to identify the most effective tactics. This approach has three key components:
- Growth hackers are data-driven and use their intuition to make decisions
- They test and measure everything, from marketing copy to landing page designs, in order to optimize their results
- They iterate on these experiments until they find an effective solution that works for them
The process of growth hacking is pretty straightforward, but it’s important to understand that it requires a lot of discipline and hard work. Just like in marketing, where you need to test different versions of your ads and see which ones perform best, growth hackers have to try out different tactics until they find one that works well enough for them to scale it up.
Here are the steps:
- Start with a problem. The first step is figuring out what you’re trying to solve for your business or campaign (which I’ll go into in more detail later).
- Find a solution. Once you’ve identified the problem, brainstorm ways that this could be solved by either creating new products/services or optimizing existing ones so they better solve the issue at hand — or both! You can also look outside your company for inspiration if necessary; there may be other companies using similar strategies with success (or failure).
- Test your solution—and measure results! This includes everything from experiments on social media platforms like Facebook Ads Manager and Twitter Ads Manager as well as A/B testing within websites themselves; once these tests prove successful enough times over each other without significant drawbacks then move forward with implementing them permanently onto those channels where applicable.”
Growth hacking is a proactive, data-driven approach to marketing. It’s a set of tools and techniques that help you grow your business by using data to understand and improve your marketing.
Growth hackers are also analytic problem solvers who love tinkering with the latest tools in order to optimize their growth efforts. They’re typically tech-savvy people who have deep domain knowledge of their product or service, but they don’t necessarily need to be marketers themselves – they can come from any background as long as they have an interest in growing the business (or company).
Growth hacking is about being creative and problem-solving. It’s about coming up with new ways to improve your business, from the marketing department all the way down to the product design team.
In other words, growth hacking isn’t just a role or title—it’s a process. It involves taking charge of your brand and evolving it over time by continuously implementing new ideas that will grow your business in the long run (and ideally, make you more money).
To build a growth hacking framework for your business, you need to first understand the basics of what growth hacking is. Growth hacking is a combination of marketing, product development, and technology.
When you start building your own framework, my advice would be not to start from scratch. Start with something simple like this one:
- Define the problem by asking yourself “why am I doing this?”
- Come up with ways to solve it (this will come through research and brainstorming sessions)
- Pick the most viable option(s), or go back to step 2 if necessary
Growth hacking is an exciting new discipline that can help you transform the way your business grows and scales. It will allow you to generate rapid growth with minimal resources, which could be critical in helping your company get ahead. Growth hackers are like magicians – they use simple tricks to create illusions of success and get people talking about their products or services. They also use data analytics tools such as Google Analytics and Mixpanel so they can track down every single person who has ever heard about them through any channel (Facebook ads, Twitter mentions etc).
The above is just a brief overview on growth hacking. We will continue expanding our knowledge on this topic in future posts!
Hopefully, we’ve given you some ideas to make your business stand out from competitors and increase.
Remember that the best strategies don’t generate leads out of thin air; instead, they’re designed to take advantage of already available opportunities but often overlooked.
Plus, keep in mind that growth hacking isn’t just a one-time thing: It’s something you should always be doing.
If you want to establish yourself as an industry leader and stay ahead of the pack regarding sales numbers and market share, then it’s time for some growth hacking!