Do you find B2B content marketing hard? If so, you’re not alone. Stop wasting time and money on marketing that isn’t performing and invest in a proven data-driven approach. We understand the most important ranking factors on Google and create a custom month-to-month content strategy for each client. Combining our extensive B2B content marketing experience with advanced analytics we provide innovative and impactful B2B content marketing solutions that get results.


We know that content marketing is a powerful way to reach your audience, but it can be difficult to know where to start.We get it–we've been there.  We'll walk you through our process for creating the perfect strategy and give you some tips on how to evaluate potential partners.

We have skilled writers who know your industry

The key to creating compelling content is to find writers who are familiar with your company and its industry.They need to be able to write about the topics that matter most to your target audiences, like new product launches, product improvements, industry trends or market changes.

We make sure that every writer we hire is skilled in the subject matter he or she writes about.Our writers have years of experience in various industries including technology, marketing, finance and healthcare.

We also require that every member of our team takes continuing education classes so they can stay up-to-date on any changes within their fields of expertise.

Freedom of choice on content topics

We listen to your needs and then suggest topics based on the information you give us. For example, if you have recently launched a new product or service—or if there is some other big news in your industry—we will write about it.

And that's only the beginning! If there's something happening in your industry that affects everyone (and isn't otherwise being covered by the media), we will cover it. We also cover events and topics that are relevant to your business but aren't being written about elsewhere—for example, how should I manage my company's social media presence?

What are some best practices for managing internal communications? How can I identify top talent within my organization? Don't worry; this isn't even scratching the surface of what Outside In can do for you!



We've been doing this for a long time and we have extensive experience in the industries we serve. We know how to get results for you, your team and your customers.

Our past clients are some of the most successful companies in their respective fields, so if you don't already have an agency that knows what they're doing on board to help you grow yours (or even if you do!), let us be it!

We know your industry.

We live and breathe our industry which means designing engaging content is second nature to us—but more importantly, it means that we can provide insights into your customers' behavior and preferences based on our deep understanding of who they are as individuals within their organizations as well as what makes them tick as consumers outside their businesses too.

This allows us to create content that will resonate with each person at any stage of the buying process so that together we can make sure every dollar spent is well-spent—and every customer satisfied!

Fast turnaround times

Your time is valuable, and we understand that. That's why we're dedicated to delivering fast turnaround times on content creation projects. The faster you get your content out the door, the sooner you can start seeing results and ROI.

We have a team of writers who are proficient in English as well as native speakers of many other languages; this ensures that every piece of content is written at an expert level regardless of its intended audience. Our writers are fully capable of quickly producing high-quality articles in any genre or format that meets your specifications—and they'll do so with a smile!

Our process for getting content out fast starts with a conversation about what exactly it is you need us to do for your business and how long it needs to be created by our team before being published online (or any other platform). From there, we'll create a custom quote based off these details and give you information about estimated turnaround times based off their experience working with companies just like yours.



Content curation and SEO included

We can help you with curation, SEO, distribution and more.

We’re a full-service content marketing agency that offers a variety of services that are all designed to help you reach your goals. We're not just limited to creating great content—we also have expertise in other areas that will make a difference for your business. We offer:

Content strategy - A plan for creating the right content at the right time

Content calendar - A system for organizing what gets published when

Content creation - The craftsmanship required to turn your ideas into great stories

We create the perfect content marketing strategy for you. That's right; we don't just write content — we use our expertise to create a strategy that helps you get the best results from your content marketing efforts.

Our experts work with you to assess where your company is at in terms of its brand and reputation, its current challenges, and where it wants to go. Then they'll put together a plan that will help to move your business forward through great writing and strategic thinking. The end result? A cohesive approach that can be tailored to fit all of these factors, including but not limited to:

Your business goals, your audience's needs, and wants, your budget.



We do everything out in the open, and we believe in transparency. We believe in doing things the right way from the onset and we also believe that we can always do better. We want to be the best at what we do and our B2B content marketing team lives and breathes content marketing. We have ditched the smoke and mirrors secret content and SEO recipes for success, and decided early on to be the absolute best at what we do. 


Find out why your website isn't getting the exposure your business needs. Reach out today to set up your free 30-minute call with an B2B content marketing guru and get the help you need from an experienced professional.


A custom content marketing strategy is a process that begins with learning about your business and your customers. We will then help you reach your specific business goals by giving you a customized content marketing roadmap that you can follow to achieve first-page rankings.


Positive ROI (return on investment). This is a phrase that means you are generating a positive return on your investment.There are many ways to increase your income, but one of the best ways is through higher rankings!


We provide content marketing services that have stood the test of time – since 2015 to be exact. Our custom B2B content marketing strategies are extremely powerful and proven to rank your website at the top of Google. Serious business owners hire us and our trusted team of experts for real results. It’s that simple.


I loved that they had an impressive list of satisfied past customers that we could reference. Two years after commissioning them for our SEO, the relationship continues to succeed. Barrington Sutherland delivers reliably high-quality results and their effective communication and quick turnaround times make them a dependable partner.

Michelle Ley

Michelle Ley

Director of Marketing

I considered myself a small client of Barrington Sutherland's but I was very impressed that Thomas Barrington, the owner, personally oversaw the development of our SEO Strategy. Thomas clearly cares about the client experience. It’s so rare in today’s world to find somebody so passionate about what they do and their clients happiness.

Michael Monroe

Michael Monroe


It was a pleasure to work with Barrington Sutherland from day one. They were responsive in their replies and were able to complete everything I asked in just a few days. I would highly recommend them for all your SEO and SEM needs.  I have no doubt they will be able to help you overcome any issues related to your businesses digital presence.

John Oakmont

John Oakmont

Founder & CEO

B2B Content Marketing Pricing Packages




Per Month

We will create a custom B2B content marketing strategy for your company based on your budget.

Campaign Setup And Optimization

  • Website Content Audit
  • Custom Content Strategy
  • Keyword Research
  • On-Page SEO
  • Monthly Reporting



Per Month

We will create a custom B2B content marketing strategy for your company based on your budget.

Campaign Setup And Optimization

  • Website Content Audit
  • Custom Content Strategy
  • Keyword Research
  • On-Page SEO
  • Monthly Reporting



Per Month

We will create a custom B2B content marketing strategy for your company based on your budget.

Campaign Setup And Optimization

  • Website Content Audit
  • Custom Content Strategy
  • Keyword Research
  • On-Page SEO
  • Monthly Reporting

Frequently Asked Questions

Here are some of our most frequently asked questions and answers on SEO and content marketing.

Search Engine Optimization (SEO) is a term used to describe the techniques and tactics used to rank higher in organic search listings. Organic search listings are those results displayed on the first page of results when any search engine is used. SEO includes everything from creating and optimizing a website to content creation, link building, writing metadata, keyword analysis, and on-page and off-page optimization. SEO requires time and patience, but the results can be significant. SEO can be performed on the individual website level; the term "SEO" can also refer to the overall strategy and approach to improving a site's search engine rankings.SEO differs from paid search - where advertisers bid on a keyword.

To answer this question, our SEO team would need to know more information about your business. We can tell you one thing, though, from our 7+ years of analyzing thousands of SEO campaigns, most campaigns fail (possibly yours in the past) because the company fails to research their competition correctly. 

The answer depends on where you are today, what SEO has been done before, and your competition levels. As a general rule of thumb, most websites on page 2 can be brought to the first page within three months. As for a brand new website, you're looking closer to 6+ months.

Big wins are when you hit the top half of the first page, as that is where most of your traffic and leads come from.

SEO has several benefits, including higher conversion rates, organic traffic, and click-through rates. SEO increases your online visibility by increasing your search engine ranking, which gets your business more exposure.

SEO is the most efficient way to drive high-quality traffic to your website. Organic traffic is significant, but the leads it goes to are much more valuable than straight traffic. Our SEO team works hard to drive relevant traffic that converts, and traffic that converts is traffic that stays with you for a long time. The actual value of SEO is the long-term results. SEO is not just a one-time hit but a long-term investment.

For example– our SEO specialists did the calculations for a Doctor in Los Angeles from a 12-month custom SEO campaign. They could receive over 25X their money back in profit over the 12-months after their campaign is completed.

Search engines use an algorithm to rank websites based on relevancy, quality, and popularity. Our SEO specialists know how to get your website to rank as high as possible. 

From our 11+ years of SEO experience, we have learned that it is better to focus on ranking your business for the right keywords than just chasing first-place rankings. If first-place rankings are possible for the right keywords, then that's the goal.

SEO is the process of building a website's search engine ranking over time. It is much like going to the gym. After exercising for 12-months straight, you will be in great shape, and if you stop exercising for 3-months, you will still maintain a fine physique. However, your results will drop off over time, and you'll need a tune-up. 

SEO is a long-term effort that rewards you over time. There are always new methods of doing things, and SEO is no different. Our search engine optimizing specialists always learn new methods and techniques to keep up with recent changes and Google algorithm updates.

The amount of scammers in the Search Engine Optimization industry is staggering. It's nearly impossible for a novice to know what's legitimate and what's not. Because of this, innocent people can be ripped off. That is why we highly value integrity and deeply care about our clients' success. 

Many website design, digital marketing, or graphic design companies offer SEO as a service. However, they are not experts. SEO is a very detailed, specific skill set that very few people truly possess.

SEO companies can be great, and you can find many good ones, but the lousy SEO companies are out there, and they can severely damage your website's reputation. A good SEO company will spend time with you and walk you through the steps necessary to improve your rankings.

SEO is a business like any other; it takes years to build up your reputation in the industry. Many people start SEO companies on a whim, only to realize too late that they are full of it.

Suppose you paid $100, or even $500/month for SEO in the past. In that case, chances are your campaign wasn't aggressive enough, or you didn't have enough effort and resources dedicated to beat out the tough competition. 

The saying goes, "If you think a professional is expensive, wait until you hire an amateur." Our SEO specialists can quickly find any mistakes made by your SEO team in the past. They can use several methods to compare your website statistics with your competitors. If a past SEO team has created a wrong move, our SEO specialists will easily find the mistake. Let us show why your past SEO efforts haven't worked.

No, we don't believe in locking clients into long-term contracts. Our SEO team believes that if a company needs to lock you in with a long-term contract, they aren't confident in their abilities to deliver quality, practical work that will keep you happy with the results every month.

We know you're busy running your business, so our SEO team has made getting started as easy as possible. We'll have a quick chat (over the phone or in-person) and discuss your SEO investment & our team will send you a brief questionnaire. This generally takes about 15-minutes to fill out; once we talk, you'll know if our service is right for you. 

Improving your SEO will help your business grow, but if it's not an excellent match, we will tell you why and suggest other SEO options for you.

You will receive a monthly ranking report outlining your website's progress in the Google SERP results. This will provide you with certainty in the early months that although you might not be seeing more phone calls yet, you are indeed moving forward every single week and that we will be able to get you to where you need to be. 

Many websites and SEO companies promise a number one ranking, but no SEO company can guarantee that. However, it's essential to understand that no two SEO companies are identical. While an SEO company may claim it can guarantee top rankings, Google ultimately decides whether a company ranks in the top 10.

Everyone involved in our company is a dedicated, personable professional. Because of this, our work is proven and well worth the cost. We do everything we can to ensure that our SEO team has the highest competence and efficiency. We want your rankings to improve because you want the rankings to improve, not because you think you need to. We want your business to succeed, and if at any point you don't believe we are the best SEO company in the industry, we will refund your money.

Search engines focus on supporting users on their sites, not catering to companies seeking to manipulate their rankings. So, if you continue down the black hat, quick-fix SEO path, you will be seen as trying to manipulate this search engine. In the eyes of Google, that's a negative.

SEO, or Search Engine Optimization, has evolved significantly over the years. Many elements of it have died, leading to new tactics and methods that will end up helping your site rank better. Once we learn more about your website, we will present you with a proposal with our recommendations. 

Our SEO specialists look forward to working with you and achieving your goals of gaining more organic traffic.



Schedule Your Call With Ryan


By the end of this Audit call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online.

Find a time on our calendar to schedule your call today and we look forward to speaking to you soon!


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